1999 Isuzu Rodeo Ls Sport Utility 4-door 3.2l on 2040-cars

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Junkyard Gem: 2004 Isuzu Axiom

Though the final Isuzu-badged car sold in the United States was the 1993 Isuzu Stylus, Isuzu did very well selling trucks here during the remainder of the 1990s. Things still looked pretty good for Isuzu as the new century dawned, but by then everybody had upped their truck game and many of the competition's offerings made Isuzus seem old-fashioned. Isuzu cooked up a distinctive new body for the Rodeo chassis, arranged to have it built at Subaru's plant in Indiana, and called it the Axiom. You won't see many Axioms today, but I found this last-year-of-production example in an Oklahoma City car graveyard recently. As we all know, the decline and fall of Isuzu in North America accelerated quickly as the 2000s progressed. The VehiCROSS was interesting but just too weird and it got the axe after 2001. The increasingly antiquated Trooper held on through 2002, the Amigo (aka Rodeo Sport) through 2003, and that left just the Axiom and Rodeo to hang on by their fingernails into 2004. By 2005, the only new Isuzu-branded passenger vehicles sold in the United States were two rebadged Chevrolets: the Ascender (Trailblazer) and i-Series pickup (Colorado). In early 2009, Isuzu announced that it would be departing, presumably forever. You can still buy new Isuzu commercial trucks here, of course. The 2004 Axiom had MSRPs starting at $24,849 for the S trim level with rear-wheel-drive and going up to $30,499 for the upscale XS with all-wheel-drive. That's about $40,703 and $49,958 in 2023 dollars. Joe Isuzu was brought back after a decade of retirement to pitch the Axiom. Note that Joe's brag in this commercial is how much cheaper the Axiom was than the Volvo Cross Country. This truck is the cheap Axiom S 4x2, which still seems well-appointed. The 2004 Axiom's 3.5-liter V6 engine made 250 horsepower and 246 pound-feet, up from 230 horsepower and 230 pound-feet in the 2002-2003 Axioms. The power improvements were the result of the switch to gasoline direct injection fuel delivery for the '04 Axiom. Isuzu was so proud of the system that it applied these badges. The only transmission available was a four-speed automatic. The Axiom was introduced to the American public as the SPYMobile in the 2001 film "Spy Kids." The body and interior of this one appear to be nice enough for a 19-year-old vehicle, so we can assume that it showed up in this place as the result of expensive mechanical problems. We'll get to the Joe Isuzu ads in a moment.

Junkyard Gem: 1992 Isuzu Amigo

After some success providing General Motors with small Faster pickups badged as Chevrolet LUVs in North America (plus some Chevette-related Geminis labeled "Buick/Opel by Isuzu," which confused everybody), Isuzu began selling vehicles under its own name here in the early 1980s. At first, we just got I-Mark subcompacts and P'up pickups. Then the Trooper SUV appeared in 1984, and Isuzu joined the suburban-commuter truck game in a big way. For the 1989 model year, the little Amigo three-door convertible SUV landed on our shores. Here's one of those early trucks, found in still-rad condition in a San Francisco Bay Area self-service yard recently. Once Isuzu made a version with five doors and a solid roof, giving it Rodeo badges in the process, the Amigo became more of an afterthought in the North American Isuzu world. Amigo sales halted here after 1995, then resumed for 1998-2000 (after which the three-door became the Rodeo Sport before disappearing in 2003). Starting in 1996, Isuzu replaced its Amigo-platform-related pickup with a rebadged Chevy S-10 known as the Hombre. That meant that Spanish-speaking Isuzu shoppers could be disturbed by the prospect of buying a friend or a man. The Isuzu company itself was named after a river in Mie Prefecture. The Suzuki Samurai kicked off the "cute-ute" craze for the 1986 model year, with the Suzuki Sidekick/Geo Tracker appearing in 1989. Around the same time, irritating pastel colors and squiggly graphics became trendy. This — and other unfortunate 1980s fashions — continued well into the 1990s (One man's "irritating" and "unfortunate" is another's "delightful" - Ed). This odometer can't be right! I suspect a broken speedometer cable. The engine is a 2.6-liter inline-four rated at 119 horsepower.  Unlike Honda's VTEC, the variable-cam-timing system that made its debut in the 1989 Honda Integra, Isuzu's I-TEC name just stood for an electronic fuel injection system.  The only transmission in the Amigo for the first couple of years was a five-speed manual, which is in this truck. That three-pedal setup kept the Amigo's appeal limited to the small group of American drivers willing to work a clutch. The optional automatic became available for 1992. You could get the Amigo with four-wheel drive, but this one is the cheaper rear-wheel-drive version. This interior looks so nice that perhaps this Amigo really did get junked with 57,000+ on the odometer.

Junkyard Gem: 2000 Honda Passport 4WD

The suits at American Honda Motor Company must have spent the bulk of the 1990s tearing out their hair in frustration as their rivals raked in big money from the sales of ever-more-profitable SUVs, even as American car shoppers lost interest in sedans and hatchbacks. Oh, sure, the Civic-based CR-V appeared here for the 1997 model year and sold well enough, but the lack of a larger SUV pained Honda more with each passing year. With the Acura MDX and Honda Pilot not ready for showrooms until the 2001 and 2002 model years, respectively, some stopgap had to be found. Isuzu stepped up and made a deal with Honda: the Rodeo would get Honda badges and become the Passport, while the Trooper would show up in Acura showrooms with SLX badges (for the 1994 and 1995 model years, respectively). Here's one of those Passports, found in a Denver-area self-service yard. Things got even weirder in the Isuzu/Honda world around the turn of the century, with the Honda Odyssey getting Isuzu badges and being sold as the Oasis. Fast-forward to 2009, and the only Isuzu-badged vehicles available new here were rebadged Chevrolets: the I-Series pickup (Chevy Colorado) and the Ascender (Chevy Trailblazer). The Passport name has some interesting American Honda history, stretching back to the first Honda vehicle sold here (and the biggest-selling motor vehicle in human history): the Super Cub. American Honda Motor Company couldn't use the Super Cub name on our shores, because Piper Aircraft had been selling a small plane called the Super Cub since 1949, so the motorcycle was called the Honda 50 over here. Eventually, this bike got a 70cc engine and became the Honda C70 Passport, sales of which continued through the middle 1980s. That means the Passports sitting in your local Honda dealership right now got their name from a one-cylinder motorcycle. General Motors has a Passport connection as well; when GM created the Geo brand to sell rebadged Isuzus, Suzukis, and Toyotas in the United States, it created a marque called Passport to sell the Daewoo LeMans as the Optima in Canada (all the other vehicles sold by Passport dealers were Isuzus). So, Honda's need to offer SUVs in its American dealerships led to an arrangement with GM-connected Isuzu to sell these trucks with a model name bearing links to both companies. So much history in the junkyard! Just as Geo-badged Toyota Corollas (mostly) got Delco radios, so did the Passport get Honda radios.