1999 Isuzu Rodeo Ls on 2040-cars

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Honda and Isuzu announce hydrogen partnership for heavy-duty trucks

TOKYO — Japan's Honda and Isuzu on Wednesday said they would jointly research the use of hydrogen fuel cells to power heavy-duty trucks, looking to expand fuel cell use by applying the zero-emission technology to larger vehicles. As part of a two-year deal, Isuzu will test Honda's fuel cell powertrain, which was designed for passenger cars, in Isuzu's commercial trucks, the companies said, which could pave the way for using the technology in a wider range of vehicles. Automakers are looking to develop more electric vehicles (EVs) to comply with tightening global emissions regulations. Many see battery-powered EVs as a solution for passenger cars in urban settings, but a growing number see hydrogen fuel cells as an effective way to power trucks, buses and other big vehicles. "Although we have done extensive R&D into passenger FCVs (fuel cell vehicles), we have not been able to study how best to apply the technology to commercial vehicles," a Honda spokesman told reporters at a briefing. "This partnership will allow us to do that." Fuel cell vehicles generate their own electricity using hydrogen stored in onboard tanks. This enables them to travel longer distances and refuel more quickly than battery EVs, while using less costly energy storage systems. "We think that FCV technology is well suited for heavier trucks which travel longer distances, and this partnership will enable us to examine this further," an Isuzu spokeswoman said, adding that the truck maker was also developing various lower-carbon powertrains including battery-electric technology for shorter-distance vehicles. With its Clarity Fuel Cell sedan, Honda is one of a handful of automakers which have developed and marketed fuel cell-powered passenger cars. Light- and medium-sized truck specialist Isuzu has for years has focused on diesel engine technology and has yet to market fully electric vehicles. But a price tag starting around $70,000 for the Clarity and scant hydrogen fueling infrastructure globally, Honda has seen limited take-up of that model and other FCVs since they began marketing them around 2015. In 2018 Honda sold just 654 Clarity FCVs, which are available only in Japan and the United States through leasing programs, compared with Honda's total annual global sales of 5.23 million cars.

Junkyard Gem: 2004 Isuzu Axiom

Though the final Isuzu-badged car sold in the United States was the 1993 Isuzu Stylus, Isuzu did very well selling trucks here during the remainder of the 1990s. Things still looked pretty good for Isuzu as the new century dawned, but by then everybody had upped their truck game and many of the competition's offerings made Isuzus seem old-fashioned. Isuzu cooked up a distinctive new body for the Rodeo chassis, arranged to have it built at Subaru's plant in Indiana, and called it the Axiom. You won't see many Axioms today, but I found this last-year-of-production example in an Oklahoma City car graveyard recently. As we all know, the decline and fall of Isuzu in North America accelerated quickly as the 2000s progressed. The VehiCROSS was interesting but just too weird and it got the axe after 2001. The increasingly antiquated Trooper held on through 2002, the Amigo (aka Rodeo Sport) through 2003, and that left just the Axiom and Rodeo to hang on by their fingernails into 2004. By 2005, the only new Isuzu-branded passenger vehicles sold in the United States were two rebadged Chevrolets: the Ascender (Trailblazer) and i-Series pickup (Colorado). In early 2009, Isuzu announced that it would be departing, presumably forever. You can still buy new Isuzu commercial trucks here, of course. The 2004 Axiom had MSRPs starting at $24,849 for the S trim level with rear-wheel-drive and going up to $30,499 for the upscale XS with all-wheel-drive. That's about $40,703 and $49,958 in 2023 dollars. Joe Isuzu was brought back after a decade of retirement to pitch the Axiom. Note that Joe's brag in this commercial is how much cheaper the Axiom was than the Volvo Cross Country. This truck is the cheap Axiom S 4x2, which still seems well-appointed. The 2004 Axiom's 3.5-liter V6 engine made 250 horsepower and 246 pound-feet, up from 230 horsepower and 230 pound-feet in the 2002-2003 Axioms. The power improvements were the result of the switch to gasoline direct injection fuel delivery for the '04 Axiom. Isuzu was so proud of the system that it applied these badges. The only transmission available was a four-speed automatic. The Axiom was introduced to the American public as the SPYMobile in the 2001 film "Spy Kids." The body and interior of this one appear to be nice enough for a 19-year-old vehicle, so we can assume that it showed up in this place as the result of expensive mechanical problems. We'll get to the Joe Isuzu ads in a moment.

Junkyard Gem: 1988 Chevrolet Spectrum CL Sedan

After a not-so-successful run selling Opels in the United States during the 1960s and 1970s, The General looked to his partners in the East for the next round of low-priced GM-badged imports. There was the 1985-1988 Chevrolet (Suzuki) Sprint (which later became the Chevy/Geo Metro), 1988-1993 Pontiac (Daewoo) LeMans, and a bunch of Chevrolet and Geo machinery based on the late-1980s Isuzu Gemini. Here's one of the first of those Isuzus: a 1988 Chevrolet Spectrum CL sedan, found in a Northern California self-service wrecking yard. The first model year for the Spectrum (sibling to the U.S.-market Isuzu I-Mark) was 1984, and these cars wore Chevrolet badges through the first part of 1988. At that point, GM decided that its Asian-built imports would belong to the Geo brand starting in the 1989 model year, so 1988 models can be either Geos or Chevrolets, depending on when they were imported. Most Spectrums (Spectra?) were hatchbacks, so a 1988 Chevrolet Spectrum sedan is now one of the rarest 1980s cars sold in the United States. This is yet more evidence that rare does not equal valuable. The interior looks non-thrashed, and the odometer shows a startlingly low reading for a 30-year-old Japanese car. The buildup of rodent bedding in the engine compartment suggests long-term abandonment prior to the car's final ride to this place, possibly dating back 20 years. In keeping with 1980s design trends, the HVAC controls show vivid pink and blue colors, and the option to direct air at your feathered hair or your high-heeled boots. Perhaps the members of Poison owned this car. Most Spectrum buyers would have been too cheap to get air conditioning or an automatic transmission, but this car has both. You just never know what you'll find in the junkyard! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As slick as city rain. Featured Gallery Junked 1988 Chevrolet Spectrum sedan View 18 Photos Auto News Isuzu Automotive History