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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

First Infiniti QX30 Concept image released ahead of Geneva Motor Show

After releasing a shadowy glimpse of the rear of the QX30 Concept a few days ago, Infiniti is finally shining some light on the premium compact crossover's backside ahead of the vehicle's full debut at the 2015 Geneva Motor Show on March 3. The QX30 is a thorough reworking of the brand's Q30 Concept from the 2013 Frankfurt Motor Show. Many of the same styling elements show up on the latest luxury crossover interpretation, but the touches are tweaked to better align with Infiniti's latest look. In addition to jacking up the ride height by 1.2 inches, the CUV gets hard creases in its sheetmetal and complicated 21-inch aluminum wheels that really grab the eye. The rear wears a contrasting dark purple stripe that separates the hatch area from the exhaust tips housed in the skid plate, and both concepts share a coupe-like proportion with the backseat door pulls hidden for a cleaner line. While not pictured, the company says the vehicle has a glass roof. Infiniti still isn't showing the aluminum-trimmed front of the concept yet, but the automaker admits that the styling on display here hints at the possibility of a future premium compact crossover, which isn't really a surprise. The company has talked about a production QX30 several times in the past. First image release of strong and stylish Infiniti QX30 Concept • Concept combines elevated crossover stance with strong coupe contours • World premiere at 2015 Geneva International Motor Show • Enhanced crossover is 30mm taller than Q30 Concept HONG KONG – Infiniti today provides the first full glimpse of the QX30 Concept, which will have its world premiere at the 2015 Geneva International Motor Show. The crossover concept hints at a future premium compact vehicle and gives a strong indication of the brand's commitment to this segment. Pushing design boundaries, the QX30 Concept combines the sleek lines of a coupe with the distinguishing features and higher stance of a crossover. Looking poised for action, yet fluid, it promises to deliver effortless capability with style. "We wanted the spontaneous fluidity of the QX30 Concept design to cut through the urban clutter and rigidity, reflecting its go-anywhere and spur-of-the-moment nature," said Alfonso Albaisa, Infiniti Executive Design Director.

Nissan bringing Infiniti brand to Japanese market

Ever hear that the best stuff is saved for export? Just ask Japanese luxury car buyers. It's been decades since Japan's largest automakers set out to take on Europe's finest with dedicated luxury brands of their own, but they have kept those brands largely out of their own domestic market and sold them almost exclusively overseas. But that's beginning to change.
In 2005 Toyota launched the Lexus brand - which it had been exporting since 1989 - in Japan. Honda reportedly planned on bringing its Acura brand to its home market just a few years later, but ended up delaying the move. Now Nissan is reportedly preparing to launch the Infiniti lineup in its own backyard.
This according to a report published in the Japanese business daily Nikkei and now making the rounds of the English-language press. The plan apparently involves offering at least part of the Infiniti model line in domestic Nissan dealers, holding off for the time being on launching a separate dealer network in Japan.