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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

2025 Infiniti QX80's Klipsch audio system previewed at CES

Infiniti hasn’t shown us the redesigned 2025 QX80 full-size, three-row SUV yet. But, the automaker is previewing its high-end audio at CES 2024. Infiniti has announced that the 2025 QX80 will feature an available Klipsch Reference Premiere audio system. But instead of showing it to us in the new production car, itÂ’s being showcased in the Infiniti QX Monograph concept, which we first saw at Pebble Beach last year. Klipsch, a high-end speaker company, will be supplying the QX80 with a total of 24 speakers, including ones located in the front headrests. The system includes 1-inch titanium tweeters and an 8-inch TriPower subwoofer, as well as a 24-channel amplifier. Klipsch, known for premium in-home sound, announced at CES 2020 that it would partner with Panasonic to bring its audio quality to the car, and demonstrated its immersive automotive audio at CES 2021 with Panasonic and Dolby Atmos Music. Just last year, the 2025 Ram 1500 debuted with Klipsch audio in its Tungsten model. Now, Klipsch enters a new vehicle segment with the Infiniti QX80. The fact that Infiniti is showing off the Klipsch audio in the QX Monograph has us wondering just how much that concept previews the 2025 QX80. The availability of the Klipsch audio system is just the first little tidbit about the 2025 QX80 weÂ’re getting from Infiniti, with more to come as the carÂ’s debut approaches later this year. “The all-new QX80 is poised to elevate InfinitiÂ’s flagship with evolved design language, exceptional craftsmanship and cutting-edge technology that will make it the new standard in the luxury SUV space,” Craig Keeys, group vice president of Infiniti Americas, said in a statement. “As we embark on an Infiniti product renaissance, we canÂ’t wait to share all the ways QX80 will deliver extraordinary comfort and convenience for all three rows.” Stay tuned. Related video:

Toyota, Lexus dominate KBB's Best Resale Value Awards

Toyota and Lexus stormed the 2014 Kelley Blue Book Best Resale Value Awards, winning a combined 18 categories including best brand and best luxury brand. This marks the third year in a row that both automakers have won the Brand and Luxury Brand resale value awards. In all, Toyota won 11 categories and Lexus won seven.
Honda made a good showing, as well, winning two segments (Accord Plug-In Hybrid and Civic Si) and putting one car on the top-10 Best Resale Value list (CR-V). Chevrolet did even better, winning two segments (with the V6 Camaro and the Corvette) and placing three cars on the top-10-overall list (again, the Camaro and Corvette, plus the Silverado 1500).
The other winners came from Jeep, Dodge, Infiniti, Subaru and Audi. To give you a clearer picture of the Toyota and Lexus domination, their 18 mentions represents more than half of the 34 awards (including the top-10-overall list).