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Infiniti to move forward with 'Nissan-plus' strategy for its future cars

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn’t too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for NissanÂ’s luxury brand, Infiniti. “We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. “Infiniti will be great again.” Historically-speaking, Infiniti has been “Nissan-plus” for a long time over the years. Many vehicles in its lineup have been re-skinned versions of Nissans with some luxury thrown into the mix, and thatÂ’s not necessarily a bad thing. There have been some standouts, namely the original Q45 with its pioneering active suspension and shockingly sporty dynamics. And then there are the G coupes and sedans, vehicles that are still desirable to enthusiasts today. View 31 Photos InfinitiÂ’s current enthusiast offerings revolve around the Q50 sedan and Q60 coupe, both of which are rear-wheel-drive (or all-wheel-drive) cars with sporting intentions. ThereÂ’s no equivalent Nissan sold in America, but the Q50 is the Nissan Skyline in Japan. ItÂ’s impossible to know what the fate of these rear-drive-based cars will be, but a few possibilities lie ahead. Infiniti could really lean in to the “Nissan-plus” nomenclature and repurpose the new Altima as an Infiniti sedan. More likely, however, is a move to electrification. The Nissan IMs Concept and Infiniti Q Inspiration Concept both suggest that the company is interested in creating electric sedans. A “Nissan-plus” electric sedan sure sounds a whole lot better than a front-drive-based rebadged Nissan. InfinitiÂ’s biggest problem at this second is the lack of new product on the market. Its QX50 crossover is the most recent big redesign weÂ’ve been witness to, but it needed replacements yesterday for the QX60, Q50 and Q60 to be competitive with others in those segments. Both Lexus and Acura are outpacing Infiniti by a wide margin. The path forward as “Nissan-plus” also suggests Infiniti aims to be a premium brand, rather than a full-fledged luxury brand competing toe-to-toe with Audi, BMW and Mercedes-Benz. ThatÂ’s consistent with how the brandÂ’s cars have stacked up in recent years, even as it collaborated with Mercedes to put an Infiniti badge on the GLA crossover.

Nissan bringing Infiniti brand to Japanese market

Ever hear that the best stuff is saved for export? Just ask Japanese luxury car buyers. It's been decades since Japan's largest automakers set out to take on Europe's finest with dedicated luxury brands of their own, but they have kept those brands largely out of their own domestic market and sold them almost exclusively overseas. But that's beginning to change.
In 2005 Toyota launched the Lexus brand - which it had been exporting since 1989 - in Japan. Honda reportedly planned on bringing its Acura brand to its home market just a few years later, but ended up delaying the move. Now Nissan is reportedly preparing to launch the Infiniti lineup in its own backyard.
This according to a report published in the Japanese business daily Nikkei and now making the rounds of the English-language press. The plan apparently involves offering at least part of the Infiniti model line in domestic Nissan dealers, holding off for the time being on launching a separate dealer network in Japan.

2023 Infiniti QX80 gets higher base price and Amazon Alexa compatibility

Infiniti has released pricing information for the 2023 QX80, its biggest and most expensive SUV. The body-on-frame family hauler costs more than during the previous model year, but it gains a handful of additional tech features and the Infiniti Premium Care maintenance plan. Offered in three trim levels, the 2023 QX80 carries a base price of $74,395 including a $1,695 destination charge. That figure corresponds to the rear-wheel-drive Luxe model, but "entry-level" is a relative term: it comes standard with 20-inch wheels, a 13-speaker Bose sound system, leather upholstery and wood interior trim. For context, the 2022 QX80 Luxe cost $71,995 including a $1,395 destination charge. Pricing for the full range is as follows: QX80 Luxe rear-wheel-drive: $74,395 ($2,400 more than in 2022) QX80 Luxe four-wheel-drive: $77,495 ($2,400 more than in 2022) QX80 Premium Select rear-wheel-drive: $78,995 ($2,215 more than in 2022) QX80 Premium Select four-wheel-drive: $82,095 ($2,215 more than in 2022) QX80 Sensory rear-wheel-drive: $86,045 ($2,415 more than in 2022) QX80 Sensory four-wheel-drive: $89,145 ($2,415 more than in 2022) While prices are up across the board, which is par for the course, Infiniti expanded the QX80's list of standard features with Amazon Alexa compatibility and a haptic feedback function in the steering wheel for the lane departure warning system. And, like every member of the 2023 range, the QX80 comes with the Infiniti Premium Care plan that includes up to three years of inspections, oil changes, and tire rotations. Built in Japan, the 2023 Infiniti QX80 will reach dealers across the nation in the coming weeks. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.