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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Listen to the 2020 Infiniti Q60 Red Sport 400's screaming exhaust

The best thing about the 2020 Infiniti Q60 Red Sport 400 is its engine. That 3.0-liter twin-turbo V6 makes one of the better noises in the automotive landscape on its way to the 6,800 rpm redline. It makes 400 horsepower and 350 pound-feet of torque, and the engine feels every bit that strong. Peak power is made at a high 6,400 rpm, so it feels linear all the way up to that point. There’s no mistaking this for a naturally aspirated engine with the lag off the line, but once itÂ’s up and running, thereÂ’s no obvious fading of power in the higher rpms. As for the sound Â… itÂ’s also pretty spectacular. We took the Q60 out to some of our favorite deserted backroads and let it rip with a GoPro attached to the bumper. This particular Q60 Red Sport 400 is fitted with a more aggressive exhaust from Infiniti. ItÂ’s an axle-back exhaust, aptly named the “Axle-Back Sport Exhaust Kit.” Infiniti sells the exhaust on its official online parts store — thereÂ’s one available for the Q60 and another for the Q50. ItÂ’s currently listed for $707 and is backed by the original factory warranty. Buy it from the store, and then have the dealer fit it to your new (or old) car. WeÂ’ve driven Infinitis with this engine that donÂ’t have the sport exhaust installed, and theyÂ’re nowhere near as loud. And after driving one with the exhaust, itÂ’s safe to say the factory exhaust is a bit too quiet for our tastes. Starting the cold engine up in the morning is much more satisfying. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. And under load this exhaust sounds fantastic, too. In the cabin we hear loud intake whooshes, and on the outside we get to hear its screaming yowl. ThereÂ’s enough sound deadening in the cabin to make it refined and luxurious on light throttle applications, but the exhaustÂ’s sound doesnÂ’t ever disappear. A bit of drone sneaks in on the highway, but if you turn up the decent-sounding Bose audio system, it fades away. More cars could use legitimately aggressive exhausts like this one. Manufacturers continue to pump fake audio into the cabin over the speakers, but itÂ’s not as authentic as something like this. All thatÂ’s missing are bangs and pops on shifts, but we can live without them. Each downshift is delightful, and the overrun is music to our ears. Related video:

2014 Infiniti Q50 priced at $37,605*

Infiniti has released full pricing information for its new 2014 Q50 line, which, as you're probably aware, replaces the well-liked G-series sedan. You may be wondering why this is news, as Infiniti announced pricing for its new Q50 sedan back in March. Apparently, though, those earlier prices applied only to the special pre-sell offer announced earlier this year and are only good for cars ordered by October 31, 2013.
Starting in November, base 2014 Q50 models with the automaker's 328-horsepower 3.7-liter V6 engine will begin at $37,605 (*including a $905 destination fee), while the sportier Q50S model will begin at $44,105. Adding all-wheel drive to either model costs an additional $1,800 over the standard rear-wheel-drive models. Regardless of engine or whether it's rear- or all-wheel drive, the Q50 comes with a seven-speed automatic transmission.
Opting for the 2014 Infiniti Q50 Hybrid will get the buyer a powertrain consisting of a 3.5-liter V6, a 50kW electric motor and a lithium ion battery that offers up a total power output of 354 hp and a highway fuel mileage rating of 36 miles per gallon, all for a starting price of $44,855, which includes the Premium group. The most expensive version of the new sedan is the Q50S Hybrid with all-wheel drive. That model carries an MSRP of $49,055.