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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

2018 Infiniti Q60 Red Sport 400 Quick Spin Review | Beauty before brawn

The 2018 Infiniti Q60 Red Sport 400 is an absolute beauty in person. And that's important, because, more than any other segment in the automotive marketplace, a personal luxury coupe has got to have the kind of attention-grabbing looks that can lead off the discussion about a brand-new vehicle. Like this one. It's also important because the name Red Sport 400 conjures up a kind of performance imagery that the Q60's hardware doesn't quite live up to. But before we delve into the world of horsepower and torque, let's finish talking about style. Like most luxury marques these days, Infiniti is working really hard to put a variant of its instantly recognizable corporate face on everything it sells. Unlike some other automakers — *cough* Lexus *cough* — Infiniti has been mostly successful in the styling-led marketing push without making each new car a caricature of the model it replaced. The fascia is dominated by a curvaceous chrome grille, which has little wing-shaped tabs that draw attention toward a dashing pair of headlights. These lighting units have LED elements that sort of form the shape of eye makeup, and while that could be a major styling misstep, it looks lovely on the Q60. Moving back from the face, there isn't a flat surface anywhere that might distract an onlooker from the overall cohesiveness of the design. The Q60's sheetmetal is pulled, pushed, and bunched like taffy strung across a whirling pair of beaters. If we were to lodge a complaint about the Q60's appearance, it would focus on the superfluous chrome-tipped gill slits just behind either front wheel and the too-small displacement badge nearby on the fenders. Both of these bits are unnecessary and seem like they were tacked on at the last minute. But those are small grievances that don't do much to distract from an otherwise cohesive design, and the chrome vents can be replaced with carbon fiber for an extra $395. It would be a sin to choose any color other than Dynamic Sunstone Red. This deep shade suits the Q60's flowing lines perfectly, and everyone who saw the car parked in our driveway had good things to say about the hue. Other colors are available, but ... just pick the red. The interior of out test car had seats in an off-white shade of leather that looks good, but was already showing wear and discoloration. We'd probably choose the red leather seats instead.

Infiniti Q30 prototype has entry-level luxury in the bag

The Infiniti Q30 Concept signaled the Japanese brand's clear intentions to join the growing global compact premium segment. Now, as evidenced by these images, we can see development of the brand's first compact hatchback is proceeding apace.
Our spies point to the similarity between this camouflaged tester and the Mercedes-Benz GLA-Class as further evidence to the cars' shared platform, although we'll admit, we don't necessarily see the similarities. The Q30's overall look, to our eyes, is like a scaled-down, lower-riding QX50, the model previously known as EX. Infiniti design elements, like its squat greenhouse, long hood and double-arch grille are all visible.
The Mercedes-Benz connection should be clearer under the hood, though, as the Q30 is expected to be powered by the same 2.0-liter, turbocharged Mercedes four-pot that's been leading the charge throughout the brand's entry-level models, namely the CLA-, GLA- and C-Class.