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Infiniti signs four-year deal to become title sponsor of Red Bull Racing

The chief of Infiniti's Formula One motorsport involvement, Andreas Sigl, said just last week that the brand was "going longer and deeper" into its collaboration with Red Bull, and the proof has already come: the Japanese luxury brand has signed a four-year deal to become the title sponsor of Red Bull Racing. From next year the team will be Infiniti Red Bull Racing.
The move cements Infiniti's intention to make the most of the already-ongoing technical collaboration it has had with Red Bull Racing for two years - this year Milton Keynes team has been testing Infiniti's Scratch Heal paint for aero properties and during the young driver test it used KERS batteries that were wholly developed by Infiniti's parent company, Nissan.
Earning a tip of the hat for not giving into cheap-trick branding, the engines will continue to be branded as Renault. Renault/Nissan CEO does not "want any confusion within the Alliance as to who does what."

Infiniti previews four upcoming models on its path to electrify by 2030

Nissan and Infiniti have been “also ran” automakers for years, but a shift to electrification presents new opportunities to break through the noise and climb back up the sales charts. To get there, Infiniti is looking at a range of new models in body styles familiar and futuristic. The luxury automaker recently announced four new models that it said will lead its transformation to an all-electric company by 2030. The concepts have familiar shapes with futuristic touches that donÂ’t appear in the automakerÂ’s current lineup. InfinitiÂ’s Vision Qe concept illustrates its vision of the modern sedan, with a striking fastback shape and unique lighting elements that give it a real Tron vibe. Similarly, the brandÂ’s QXe concept blends that styling philosophy with advanced tech and a crossover body style. Infiniti also previewed its new QX80 flagship SUV, scheduled to arrive in 2024. The automaker previewed its upcoming luxury three-row with the QX Monograph concept earlier this year at Pebble Beach, and the new model looks to be a refinement of the existing SUVÂ’s boxy, upright shape. Infiniti said the cabin will feature upscale materials and high-end tech that elevate the experience. Finally, the QX65 is a new midsize crossover coupe that Infiniti said will channel its FX crossovers from years ago. The automaker promised the new SUV would be a “stylish two-row alternative in the cluttered midsize crossover segment.” Infiniti didnÂ’t show a closeup of the vehicle, but we can get a hint from the teaser image, which displays a small crossover with seeping lines and a unique roofline. Infiniti and parent company Nissan have work to do before they are anywhere near level with their rivals, but they havenÂ’t been able to capitalize on missteps by others, including the fact that heavy-hitters Toyota and Honda have been slow to move on electrification. NissanÂ’s Ariya saw significant delays and landed well after its intended release date, losing what could have been an impressive early mover advantage. The good news for brand hopefuls is that the shift to electrification should open the door to more flexible vehicle designs and technology-sharing opportunities with the companyÂ’s alliance mates, Renault and Mitsubishi.     Design/Style Green Tokyo Motor Show Infiniti Nissan Concept Cars Electric

Nissan's dismal 2019: Where does Japan's struggling brand go from here?

Auto sales have gradually slowed from their peak during the boom years that followed the global recession, but Nissan's rapid decline stood out even in a year when few high-volume manufacturers had much to be excited about.  Of the "Japanese 3," Nissan's 2019 performance was by far the most troubling. Through November, when the company last posted its global sales figures, its volumes were down 8 percent compared to 2019. Here in the United States, its full-year numbers were down 9.9% in an industry that slid just a hair more than 2 percent overall.  Meanwhile, Honda managed a slight increase in U.S. sales (0.2%) and Toyota, much like the industry in general, finished the year down approximately 2%. Like Nissan, Honda and Toyota have remained committed to cars — including compact and midsize sedans — and have a comprehensive portfolio of offerings in the key SUV and crossover segments.   On paper, Nissan's lineup checks all the right boxes. From the subcompact Kicks up to the Armada, it has something for sale in virtually every possible nook and cranny of the people-mover segment, but almost all of these trucks (and trucklets) took a beating in 2019. Only the baby Kicks managed to improve on its 2018 sales, which isn't saying a whole lot, considering it was barely sold in 2018 to begin with.  In fact, the bonus volume contributed by Kicks helps obscure just how poorly some of Nissan's key offerings performed last year. Combined Rogue and Rogue Sport sales slid 15%; Murano was down more than 18%; the Pathfinder and Armada managed to pace the general industry, dropping 2.8 and 1.9%, respectively, but the astute reader will note at this point that we've yet to single out any bright spots. The news was even worse on the truck side. Frontier was down 9.1%. Titan? Down 37.5%. Crossovers and SUVs are selling. Trucks, even from import brands, are also selling. Toyota's mid-size Tacoma was up in 2019; both it and the full-size Tundra still more than tripled the volume of their Nissan competitors. Further muddying the waters, Honda managed its year-over-year volume increase without selling a full-sized pickup at all.  What, then, is Nissan's problem? To borrow an oft-used phrase, "It's the product, stupid." The most striking evidence of this issue is the Rogue, which competes in the compact crossover segment — a collection of vehicles that essentially sell themselves.