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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2019 Infiniti QX50 First Drive Review | A high-tech engine flies under the radar

Update: An Infiniti representative reached out after this review was published and noted that the "Park with Easy Steering" function of the Direct Adaptive Steering system was erroneously left engaged. Infiniti says this feature "reduces feel considerably at low speeds to aid in parking", and that the Easy Steering function will be disabled by default in customer cars unless the customer chooses to engage it. This seems to explain the issues our reviewer had with low-speed steering feel, although we've had other problematic experiences with Direct Adaptive Steering in a broader sense – not to mention the fact that the drive-by-wire system has been recalled several times to fix various issues, and also recalibrated in response to criticism. We hope to get another QX50 soon, and if so we'll compare the low-speed steering response with Easy Steering on and off. Even as manufacturers rush headlong into electrification and autonomous driving, revolutionary internal-combustion engine technologies are still being developed. Consider the Mazda Skyactiv-X Spark Controlled Combustion Ignition process, for example. But Infiniti's VC-Turbo four-cylinder engine, which makes its debut in the 2019 QX50, is truly a work of engineering fortitude. The engine realizes the long-held ambition among engine manufacturers to create a way to alter the compression ratio on the fly, a boon to both power and fuel efficiency. It's a brilliant bit of science that's, unfortunately, still in search of the right car. Don't get us wrong, the QX50 is perfectly competent — it's an exceedingly quiet and comfortable cruiser. However, it's no longer the driver-pleasing machine its predecessor was. That car, originally known as the EX35, was built atop Nissan's sporty FM platform, a front-midship, rear-wheel-drive layout putting the engine aft of the front axle line and giving the vehicle the athletic driving dynamics of a sport sedan. In fact, it was basically a G37 hatchback, and it was sold as the Skyline Crossover in Japan. A shortened FM chassis underpinned the 370Z, to put a finer point on it. For those more concerned with comfort than corners, the 2019 QX50 might actually be a more useful. It rides atop an all-new front-wheel-drive chassis, which means it's able to add more space for both passengers and cargo. It trades a heap of the old QX50's sportiness for comfort and packaging efficiency. If that sounds good to you, perhaps the new QX50 is the right crossover.

Cadillac snags de Nysschen from Infiniti, names him new president

Johan de Nysschen, the (now former) president of Infiniti, has officially jumped ship. The 54-year-old, who also spent time as the chief executive for Audi USA, has taken the position of president at Cadillac, following a two-year stint at the Nissan-owned luxury brand. In his new role, the 54-year-old will be responsible "for all aspects of Cadillac globally," according to a statement from General Motors.
"Johan brings to our company vast experience in the development and proper execution of luxury automotive brands," said GM President Dan Ammann, de Nysschen's new boss. "With over 20 years in this exact space, especially in the development of the Audi brand, his track record proves he is the perfect executive to lead Cadillac for the long term."
"I have for some time now been impressed by how the new General Motors has been transformed into a formidable force in the industry," de Nysschen said in a statement. "The combination of strong corporate leadership and exceptional engineering resources presents the perfect combination to restore Cadillac to its place among global premium brands."