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2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

Infiniti Formula One-inspired Q60 Project Black S has been canned

Infiniti gave enthusiasts a preview of what a high-performance hybrid coupe equipped with Formula One-derived technology could look like when it released the Q60-based Black S concept in 2017. While executives hinted the 563-horsepower model could reach production sooner rather than later, the company confirmed it's been axed. Industry trade journal Automotive News learned the concept was consigned to the automotive attic from an Infiniti spokesman. He pointed out the design study "continues to inspire us," but he didn't explain why the Black S won't reach production. We're not surprised by the decision, though. It was a complex, eye-wateringly expensive version of a slow-selling model unveiled in 2015. Making the numbers add up was likely easier said than done.  Interestingly, many Infiniti dealers didn't want the Black S. "In today's market, a premium Japanese performance coupe has to be very low volume. Anything that Infiniti produces for its dealers, we want it to be a volume product. We're not really in the racing business. I would much rather see something like the QX60. That's a volume vehicle, that's where this company needs to go," opined Ed Lennon, the chairman of the Infiniti National Dealer Advisory Board, in an interview with Automotive News. Unveiled at the 2017 edition of the Geneva auto show, and presented again the following year in Paris, the Black S was powered by a gasoline-electric hybrid drivetrain built around the twin-turbocharged, 3.0-liter V6 that powers the Q60 Red Sport 400. It worked with three motor-generator units similar to the ones found in the Kinetic Energy Recovery System (KERS) fitted to Formula One cars. One spun the rear wheels, and the others were connected to the turbochargers to eliminate lag and deliver instant boost. Infiniti quoted a sub-four-second sprint to 60 mph. Hybrid technology adds weight, and Formula One-like components are no exception. Infiniti noted the drivetrain weighed 441 pounds more than the Red Sport 400's V6. Had it been built, the Black S would have relied extensively on carbon fiber to keep weight in check, and it would have offered a 50/50 weight distribution. Much has changed since 2017, however. Roland Krueger, the former Infiniti CEO who championed the project, left the company in January 2019 to lead Dyson's ill-fated automotive unit. Infiniti announced plans to exit the European market later that year, and it ended its participation in Formula One in 2020.

Infiniti delays fastback-like QX55 crossover until late 2020

Infiniti confirmed it has delayed QX55 production by about five months. The as-yet-unveiled crossover is a swoopier, more stylish evolution of the QX50 with a fastback-like roof line inspired by some of the company's past models. The Nissan-owned company informed its suppliers production will start in November 2020, not in June as previously announced. It explained it needs to "ensure production capability" at the Aguascalientes, Mexico, facility that will manufacture the model. It didn't provide additional details, though a spokesperson confirmed the new timeline to Automotive News. The factory — a joint-venture between Mercedes-Benz parent company Daimler and Nissan — also makes the QX50, the A-Class, the Kicks, and the Sentra, among other models. "Production schedules are internal and due to various operation priorities can move — sometimes forward, sometimes backward — as a normal course of business," a spokesperson told Autoblog.  The QX55 is based on the aforementioned QX50, and spy shots confirm the two models share several design cues when viewed from the front. Minor nameplate-specific details will set the 55 apart from the 50. It's a different story out back, where the 55 ditches the 50's family-friendly silhouette for a fast-sloping roofline penned with an eye on the first-generation FX released for the 2003 model year, five years before the original BMW X6.  Infiniti is not yet revealing technical specifications, but we expect the variable-compression VC-Turbo engine will be one of the available powertrains. The turbocharged, 2.0-liter unit makes 268 horsepower and 280 pound-feet of torque in the QX50. It also returns 26 mpg in combined driving, according to the EPA. What remains to be seen is whether the delay also affects the car's unveiling date, which hasn't been publicly announced yet. An Infiniti spokesperson told Autoblog the QX55 is scheduled to make its debut "in the next few months," and pointed out it's one of five new models due out in the next three years. When it does arrive, the Infiniti QX55 will compete in the same segment as the BMW X4 and the Mercedes-Benz GLC Coupe.