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Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.

2023 Infiniti QX60 adds three-year maintenance plan, higher price

Infiniti has published pricing information for the 2023 QX60. The second-generation crossover enters its second model year on the market with price increases across the board, a handful of new features and a three-year maintenance plan called Infiniti Premium Care. Buyers still have four trim levels to choose from. Pricing for the full range (including the $1,195 destination charge) is as follows: QX60 Pure: $50,395 ($2,520 more than in 2022) QX60 Luxe: $56,445 ($2,520 more than in 2022) QX60 Sensory: $59,795 ($2,420 more than in 2022) QX60 Autograph: $63,795 ($2,420 more than in 2022) Note that those figures correspond to the front-wheel-drive QX60. Motorists who want all-wheel-drive will need to pay and extra $2,000 regardless of trim. Small updates to the list of standard features complement the price hike. Every trim level gains a wireless device charger and a frameless rear-view mirror for 2023. The Luxe model gets gloss black trim on the rear bumper, while Sensory and Autograph trims receive gray trim. Heated front seats, 18-inch wheels, a 12.3-inch display for the infotainment system and a power-operated hatch continue to come standard. Infiniti Premium Care is the final addition to the QX60 line-up. Announced in June 2022, and offered on every 2023 Infiniti model, it's an integrated maintenance plan that includes three years' worth of engine oil and brake fluid changes, tire rotations, inspections, cabin air filter replacements, tire road hazard coverage, and, on some models, car rental assistance. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.