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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2023 Infiniti QX55 starts at $50,175, an increase of $2,650

Infiniti has added "more standard luxury amenities, driver-convenience features, and Infiniti Premium Care" to all grades of the 2023 QX55. The plusher digs come at a price, though. The entry-level Luxe and mid-level Essential trims have each gone up by $2,650, the 2023 Luxe costing $50,175 after the $1,025 destination charge, the 2023 Essential costing $55,275. The top Sensory trim has only been increased by $750, rising to $58,825. The dosh buys perforated leather upholstery, 4-way power lumbar adjustment for the driver's seat, a USB-C port for the back passengers, rear door handles with integrated LED welcome lighting, auto-folding heated outside mirrors with blind spot detection, and ProPILOT Assist across the board. Three-year standard maintenance program Infinity Premium Care is thrown in, too, providing routine inspections, oil changes and tire rotations for purchasers and lessees. Every variant also comes with wireless Apple CarPlay, but Android Auto still requires a cord. Moving to the Essential upgrades to adaptive LED headlights in a cube design with auto leveling, adds Traffic Sign Recognition to the ADAS suite, and extends feature content with items like climate controlled front seats, around-view monitor, and 3D building graphics for the navigation system. The QX55 Sensory picks up even nicer leather seating, four-way power lumbar adjustment for the front passenger, heated outboard seats in the second row, a heads-up display, and a motion-activated rear hatch. The powertrain holds steady with the 2.0-liter variable-compression four-cylinder making 268 horsepower and 280 pound-feet of torque, "shifting" through a continuously variable transmission and sending power to both axles. The 2023 QX55 can be configured at the Infiniti site now, arriving at dealerships sometime this summer.

2025 Infiniti QX80 confirmed with 450-hp twin-turbo V6, 50 hp more than now

Infiniti's back to tease the 2025 QX80 that debuts in 15 days. Automaker executive Ivan Espinoza starts by telling us what we already knew, the ancient 5.6-liter V8 gets sent packing by a 3.5-liter V6. Espinoza calls it "all-new," but this is in reference to the application. Parent company Nissan loves itself a TTV6, the GT-R given the codename VR38DETT, the new Nissan Z's version codenamed VR30DDTT, the same mill formerly serving the Infiniti Q50 and Q60. The 3.5-liter displacement in the QX80 means its engine can be expected to be called the VR35DDTT. We've got output numbers at last, those being 450 horsepower and 515 pound-feet of torque, improvements of 50 hp and guaranteed-to-feel-it 102 lb-ft. That outdoes the closest Japanese competition, the Lexus LX that gets 409 hp and 479 lb-ft from its TTV6. The 2025 QX80 is going to shift through a nine-speed automatic gearbox, the two additional cogs over today's seven-speed providing a 40% wider range of ratios. Owners are going to get more performance down low and efficiency up high. Doubling up on the efficiency, engineers added active grille shutters to reduce drag when massive cooling isn't needed. Espinoza also cites "a new chassis and larger frame," however, the QX80 is expected to ride on an updated version of the current SUV's body-on-frame platform, Nissan's F-Alpha that once served the Pathfinder and Titan, plus the erstwhile QX56, and still serves the Nissan Frontier. The evolution yields 57% more lateral stiffness and 25% more torsional rigidity. A new electronic air suspension with active damping keeps the hardened cage from becoming a punishment. We get our best, albeit very brief, looks at the interior as well. The four-spoke wheel is now a two-spoke wheel, a la Genesis. The digital gauge cluster and separate infotainment binnacle morphed into what looks like a single, uncovered widescreen (composed of two or more screens), akin to what we've seen in several electric vehicles like the Kia EV9 and Honda e. The restraint and subtlety in these snippets matches what's been done to the exterior, so far as we can see. The livestreamed reveal happens March 20, expect a Monograph Concept plus some flourishes. A week later, we'll get up close and personal for the 2025 QX80's public debut at the New York Auto Show.