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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

2022 Infiniti QX55 Review | Price, performance, size, comparisons with QX50

Carmakers love calling them coupes, but as they have four doors, that's still a tough sell for our dictionary. So, let's go with fastback SUV for now, and say that the 2022 Infiniti QX55 is one of the best-looking examples of the growing bunch. Even if Infiniti wasn't originally intending to lop off the back of its QX50 compact crossover, the afterthought project to turn it into the QX55 was nevertheless a successful one. When parked next to a BMW X4 or Audi Q5 Sportback, we know the QX55 would do the prettiest job sprucing up the driveway. It's nicely proportioned and tastefully detailed with just a hint of Infiniti's forever cool FX SUV at the rear. The interior is also interesting to behold and pleasing to touch. Unfortunately, the QX55's aesthetics are its main selling point. Driving it is a real letdown as its underwhelming handling and soul-sucking continuously variable transmission just aren’t up to snuff for a luxury model. It makes the QX55 feel like you're driving a Nissan Altima. And even if you're less concerned with a car's driving dynamics, the QX55's odd and antiquated tech interface is sure to be a put-off after seeing what BMW, Audi and Mercedes have to offer. Of course, all of this could be said of the QX50. At least the QX55 has aesthetics on its side.   What's new for 2022? The QX55 is an all-new model, although the QX50 upon which it's based has been around since 2019. 2022 Infiniti QX55 View 25 Photos What's the QX55 interior and in-car technology like? The QX55 interior is a highlight. ItÂ’s lifted from the QX50, and thatÂ’s good. ItÂ’s just as flowy as the exterior, and on our Sensory trim level test car, it was fitted with sumptuous red and black leather on nearly every surface, plus some natural-finish wood trim across the dash and doors. Lower trim models arenÂ’t quite as flashy but still feature the same attractive design. It's all suitably elevated for a luxury car. On the other hand, the dual-screen infotainment system is at best bizarre and at worst antiquated.  Most infotainment functions are accessed and operated via the touchscreen at the bottom of the stack. That placement makes it easy to reach but hard to see. The top screen controls the navigation system and Apple/Android integration, is of a noticeably lower resolution, and is controlled either by touch or with a control wheel on the center console next to the shifter.

Infiniti to get Leaf-based electric sedan after all

Infiniti suffered a huge blow a few weeks ago when CEO Johan de Nysschen jumped ship after two years on the job to take the helm at Cadillac. As boss, he spearheaded change within the Japanese luxury brand and was among the biggest champions of the Q50 Eau Rouge. However, the company is far from sunk. Plans put in place prior to de Nysschen leaving are still on the table, according to Nissan product planner Andy Palmer to Automotive News, and that could mean a rosy future for the once AWOL LE sedan (pictured above) and other models.
Back in 2012, Infiniti promised that it would have the LE on the market as a premium electric sedan by 2014. It was supposed to share the battery pack with the Nissan Leaf but with a more powerful, 134-horsepower motor. But have you seen one on the road recently? The luxury EV was eventually shelved, but de Nysschen pledged the idea wasn't dead. Maybe now is a better time for it. According to Automotive News, the LE is rescheduled to launch in 2017 or 2018. The latest version would use the Leaf platform but with a more potent, next-gen battery to give it a range over 90 miles.
Of course, the LE isn't the only thing on the way from Infiniti; it also appears to be planning a two-pronged approach for small cars. Palmer recently tweeted that the company would build the forthcoming Q30 hatchback and QX30 crossover in the UK in 2015. Additionally, the automaker is firing up a new joint venture factory in Mexico with Mercedes-Benz; building compact models there starting in 2017. According Automotive News, the Mexican-built models will be more US-focused while the UK-built ones will appeal more to Europeans.