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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Infiniti previews new Q80 Inspiration concept ahead of Paris debut

A couple of weeks ago, Infiniti released a teaser and brief statement on a new debut it had in store for the upcoming Paris Motor Show, and the Japanese luxury marque is now giving us a bit more to chew on.
Previewed in the slightly more revealing teaser image above is the Infiniti Q80 Inspiration concept, a "low-slung, ingeniously aggressive four-passenger fastback" that hints at a new flagship model from Nissan's luxury division that the automaker says is meant "to demonstrate to the premium world just how Infiniti aims to play its part."
Sounds promising, though we'll still have to wait a bit to find out more, so watch this space. In the meantime you can scope out the brief statement in the press release below.

Infiniti G37 to be renamed Q40; new flagship sedan confirmed

Infiniti has already made it known that its aging G37 sedan will live on alongside the all-new Q50 through the 2015 model year, but little else for this sporty four door has been announced past the 2013 model year. As of this writing, there is no 2014 model shown on the company's consumer website. A new report from Car and Driver, however, indicates that like other models carried over to Infiniti's new naming convention, the four-door G37 will live out the rest of its days with a "Q" name after all.
Unlike the G coupe and convertible - renamed Q60 - the sedan will reportedly wear the Q40 designation until its ultimate demise. We reached out to Infiniti for more information, but a spokesperson only had this for us: "we have not provided any product details for post-2013 models. That will come at a later time." Previously, we had been told that the sedan would continue to live out its days under the G37 nameplate.
As for products that are actually new to the lineup, C/D says that the Q30 and the next-gen QX50 are both expected to arrive before the company launches a new range-topping flagship sedan as soon as 2016. Aside from a handful of reports suggesting this sedan exists (C/D says it's confirmed for production), there isn't much we know about it - including whether it will be called Q80, Q90 or something else entirely. It would appear there's plenty to look forward to from Infiniti's upcoming product lineup, and we are eagerly awaiting a 550-horsepower Q70 sedan and/or a production version of the Q50 Eau Rouge.