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Infiniti previews four upcoming models on its path to electrify by 2030

Nissan and Infiniti have been “also ran” automakers for years, but a shift to electrification presents new opportunities to break through the noise and climb back up the sales charts. To get there, Infiniti is looking at a range of new models in body styles familiar and futuristic. The luxury automaker recently announced four new models that it said will lead its transformation to an all-electric company by 2030. The concepts have familiar shapes with futuristic touches that donÂ’t appear in the automakerÂ’s current lineup. InfinitiÂ’s Vision Qe concept illustrates its vision of the modern sedan, with a striking fastback shape and unique lighting elements that give it a real Tron vibe. Similarly, the brandÂ’s QXe concept blends that styling philosophy with advanced tech and a crossover body style. Infiniti also previewed its new QX80 flagship SUV, scheduled to arrive in 2024. The automaker previewed its upcoming luxury three-row with the QX Monograph concept earlier this year at Pebble Beach, and the new model looks to be a refinement of the existing SUVÂ’s boxy, upright shape. Infiniti said the cabin will feature upscale materials and high-end tech that elevate the experience. Finally, the QX65 is a new midsize crossover coupe that Infiniti said will channel its FX crossovers from years ago. The automaker promised the new SUV would be a “stylish two-row alternative in the cluttered midsize crossover segment.” Infiniti didnÂ’t show a closeup of the vehicle, but we can get a hint from the teaser image, which displays a small crossover with seeping lines and a unique roofline. Infiniti and parent company Nissan have work to do before they are anywhere near level with their rivals, but they havenÂ’t been able to capitalize on missteps by others, including the fact that heavy-hitters Toyota and Honda have been slow to move on electrification. NissanÂ’s Ariya saw significant delays and landed well after its intended release date, losing what could have been an impressive early mover advantage. The good news for brand hopefuls is that the shift to electrification should open the door to more flexible vehicle designs and technology-sharing opportunities with the companyÂ’s alliance mates, Renault and Mitsubishi.     Design/Style Green Tokyo Motor Show Infiniti Nissan Concept Cars Electric

Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

Another Infiniti Q30 image found ahead of Frankfurt debut

Infiniti will introduce the new Q30, its smallest vehicle ever and its first foray into the compact, premium hatchback segment, next month at the 2015 Frankfurt Motor Show. The company confirmed the debut when it issued a single image of the new car last month. Now, we have a second shot. Released by the Twitter account of Infiniti's British outfit, the new shot is part of the #Q30Challenges campaign, which asks users to pick an object they'd like to reinvent. It shows the stylish hatch in the same bronzish-brown hue featured in the first image, but gives us a very wide front three-quarters view. We can see Infiniti's trademark C-pillar treatment, as well as a pair of wavy character lines. The shot also provides an especially good view of the Q30's long hood. The Q30 enters a segment that's nothing if not competitive, even here in the United States where small cars are a relatively recent phenomenon from premium automakers. Audi offers its A3, BMW is in the game with its 2 Series, Mercedes has its CLA and GLA and Lexus competes with the long-running CT 200h. The Q30 will be part of a two-pronged attack that will also include a QX30 crossover. We'll have a whole heap of additional information and images of the all-new Q30 when it makes its global debut next month in Germany. Stay tuned.