2012 Infiniti on 2040-cars

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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Infiniti QX Monograph Concept debuts at Pebble Beach looking large

The Infiniti QX Monograph Concept is here, and it sure presents like a veiled look at the next Infiniti QX80 SUV to us. Now, Infiniti didn’t make any allusions to the QX80 in its announcement at Pebble Beach, but the full-size dimensions and general shape tell us pretty much everything we need to know. This reveal is also a continuation of InfinitiÂ’s “Monograph” line of concept cars with the most recent one being the QX60 Monograph. That concept previewed what would become the production QX60, suggesting that this next Monograph concept will do the same for the larger QX80. As for the details of this particular design concept, Infiniti went into great detail about all its elements. Starting up front, the grille is meant to evoke a bamboo forest with its gentle arcing lines surrounding the new Infiniti logo. Meanwhile, the black finish and surround hint at the power found behind it — Infiniti didnÂ’t say what this concept is powered by, but we fully expect the next QX80 to have a gasoline engine situated under the hood. Flanking the grille are the lights that Infiniti says feature its “digital piano key” design and both “welcome” and “farewell” animation sequences. Since the headlights and DRLs are separated, Infiniti went ahead with that intricate “piano key” look for the DRLs to create a distinct signature. They wrap from the grille to around the side of the front bumper in an attempt to emphasize the width and height of the QX Monograph. You really get a sense of the QX MonographÂ’s size from its side profile. It has a vast monotone greenhouse that visually separates itself from the body by being painted entirely in black. The minimalist styling Infiniti says it used for this vehicle is best seen from this angle. It has electric door handles that pop in and out to create an uninterrupted look all the way down the side of the SUV. Meanwhile, the massive wheels bring some visual pizazz to the whole package. TheyÂ’re machine-finished wheels with both black and red accents arcing through, and Infiniti says its design inspiration for them was wind turbines. And on the topic of paint, Infiniti says it developed a new hue called Akane for this concept. ItÂ’s difficult to tell in photos, but the six-layer paint glows in the sun in an attempt to mimic “a warm glowing red sunset as it transitions into a dark night sky.” Of course, in most conditions, itÂ’ll likely just look gray.

Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.