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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

Infiniti teases Qs Inspiration electrified sedan concept for Auto Shanghai

Infiniti has the third installment of its Q concept lineup ready for Auto Shanghai in a couple of weeks. The 2018 Detroit Auto Show saw the Q Inspiration concept, a slinky pearlescent sports sedan. This year's Detroit show welcomed the QX Inspiration concept, an ivory electric crossover that previewed a future product. The Shanghai debut blends the two with the Qs Inspiration concept, "an electrified sports sedan for the future," that previews a forthcoming product. The Qs Inspiration appears to pick up where the 2018 Q Inspiration left off. We noted last year's show car didn't have visible tailpipes, and we suspected an electric powertrain. That wasn't the case — Infiniti said the brand's VC-Turbo technology powered the four-door. This new Qs Inspiration is built on an "all-new flexible architecture developed specifically for electrified powertrains." That's a curious distinction if by electrified Infiniti means an electrically assisted ICE. If a car needs all the paraphernalia of an ICE drivetrain, where's the electric leap? It must be somewhere, because Infiniti says the Qs Inspiration is as groundbreaking as the Q45 sedan that birthed the brand in 1989. Company boss Christian Meunier said, "Electrification creates a range of new possibilities for sedans," the concept "letting us imagine how this type of car could be reinvigorated and adapted to fit the changing needs and tastes of drivers." The teaser tells us nothing but to expect more white. There will be an "electrified form language" outside, a "minimalist cabin" inside. The dual-zone interior contains a "clutter-free cockpit ... to engage the driver, and a relaxed passenger zone that make the most of the generous interior space." Naturally, there'll be more Japanese "artistry and craftsmanship" than you can process in one sitting. Stay tuned April 16 for the reveal.

The Nissan Ariya was nearly the new Murano

NEW YORK — In addition to providing thoughts on a future Xterra while at the New York International Auto Show, Nissan Americas Senior Vice President and Chief Planning Officer Ponz Pandikuthira also talked with us a bit about EVs, and more specifically model lines and nameplates. We've seen a few strategies ranging from almost completely new and parallel model lines (such as Hyundai's Ioniqs and Kia's EV#s), to reusing old names on still similarly parallel models (such as Chevy's Equinox, Blazer and Silverado EVs), and of course blends of the two. So far, Nissan has gone with the separate model route with Leaf and Ariya, but that may not be as much the case in the future. Pandikuthira noted that now, consumers don't have as much interest in their EVs being some completely unique, statement piece. As such, both Nissan and Infiniti will be adding EVs to existing nameplates more so than totally new model lines. He didn't say whether they would simply be electric variants of existing internal combustion models, or something like Chevy's model, though. But he did note that the Nissan Ariya was, at one point, considered as a possible Murano successor. It certainly would make sense to us. The Ariya is a distinct-looking crossover, and one with a very upscale interior, both key tenets of the Murano from that model's introduction in the early 2000s. Plus, the Murano is in pretty dire need of a replacement, as the current generation dates back nearly a decade ago to the 2015 model year. The reason Pandikuthira gave for the Ariya decision was that the crossover represented enough of a change in Nissan's EV technology and capabilities that the brand wanted to highlight that with a unique nameplate. Nissan won't be ruling out the possibility of new EV-only models, though. Just like with Ariya, Pandikuthira told us that if a planned car is unique enough, the company will still be open to a new line. But expect more, say, electric Rogues and Altimas than totally new names. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.