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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

Infiniti delays fastback-like QX55 crossover until late 2020

Infiniti confirmed it has delayed QX55 production by about five months. The as-yet-unveiled crossover is a swoopier, more stylish evolution of the QX50 with a fastback-like roof line inspired by some of the company's past models. The Nissan-owned company informed its suppliers production will start in November 2020, not in June as previously announced. It explained it needs to "ensure production capability" at the Aguascalientes, Mexico, facility that will manufacture the model. It didn't provide additional details, though a spokesperson confirmed the new timeline to Automotive News. The factory — a joint-venture between Mercedes-Benz parent company Daimler and Nissan — also makes the QX50, the A-Class, the Kicks, and the Sentra, among other models. "Production schedules are internal and due to various operation priorities can move — sometimes forward, sometimes backward — as a normal course of business," a spokesperson told Autoblog.  The QX55 is based on the aforementioned QX50, and spy shots confirm the two models share several design cues when viewed from the front. Minor nameplate-specific details will set the 55 apart from the 50. It's a different story out back, where the 55 ditches the 50's family-friendly silhouette for a fast-sloping roofline penned with an eye on the first-generation FX released for the 2003 model year, five years before the original BMW X6.  Infiniti is not yet revealing technical specifications, but we expect the variable-compression VC-Turbo engine will be one of the available powertrains. The turbocharged, 2.0-liter unit makes 268 horsepower and 280 pound-feet of torque in the QX50. It also returns 26 mpg in combined driving, according to the EPA. What remains to be seen is whether the delay also affects the car's unveiling date, which hasn't been publicly announced yet. An Infiniti spokesperson told Autoblog the QX55 is scheduled to make its debut "in the next few months," and pointed out it's one of five new models due out in the next three years. When it does arrive, the Infiniti QX55 will compete in the same segment as the BMW X4 and the Mercedes-Benz GLC Coupe.

Infiniti confirms new "premium compact" to be built in UK

Aside from certain naming-related news, Infiniti has actually had some decent product news to announce this week. The company's president, Johan de Nysschen, alluded to a new 550-horsepower performance sedan, and now the automaker has confirmed that a new "premium compact" will go into production in 2015. Based on the fact that this new model will be built alongside the Nissan Leaf at the automaker's Sunderland, UK assembly plant, we could only hope that it's a production version of the LE Concept (shown above).
Sunderland already produces Nissan products like the Qashqai, Juke and Note, and as a part of an investment of 250 million British pounds (around $406 million USD) for the new model, the plant would add an extra 280 jobs with the capacity to build 60,000 of the new Infinitis annually. Adding the premium compact at Sunderland means that Infiniti will have to change its plans for another new model, a bigger "C-segment hatchback," which could very well be a production version of the Etherea Concept.