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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Driving the Honda Ridgeline and marveling at Tesla | Autoblog Podcast #638

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Associate Editor Byron Hurd. They start off talking about why more people should buy the Honda Ridgeline, because it's a pretty darned good truck. Next, Byron talks about some Hyundais. He shares his experiences with the 2020 Sonata Hybrid and talks briefly about the prototype 2021 Elantra currently occupying his driveway. Up next, Jeremy shares his feelings about the BMW X1 crossover he spent some time with, prompting the gang to mull over the notion of BMW's modern interpretation of "Ultimate Driving Machine." After that, Byron talks about towing his 1990 Mazda Miata with the 2020 Infiniti QX80, and then they wrap up with some discussion of the mystery surrounding the Ford Maverick and some comments on the current state of Tesla. Autoblog Podcast #638 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Hauling dirt with the 2020 Honda Ridgeline Driving the 2020 Hyundai Sonata Hybrid Discussing the 2021 Hyundai Elantra Driving the 2020 BMW X1 Towing a 1990 Mazda Miata with a 2020 Infiniti QX80 News Ford Maverick tailgate stamping leaks; we may see the whole thing in 2021 Tesla reports profit for fourth straight quarter, setting it up to join S&P 500 Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

Infiniti parts ways with Red Bull Racing

The partnership between Infiniti and Red Bull Racing is done. The team announced that it will no longer run under branding from the luxury automaker and will drop the Infiniti name from its own. The shift is effective at the end of this year. Infiniti signed on as a sponsor of the Formula One team back in 2011 when Red Bull was at the height of its dominance and on the path to the second of four consecutive world championships. Two seasons later it stepped up to naming rights, with the team officially rebranded as Infiniti Red Bull Racing. But while the cars ran under motivation from the automaker's ally Renault, they stopped short of rebranding the engines as Infiniti's, leaving it in the unusual situation of being a title sponsor of (but not directly involved in) an F1 racing team. For next season, Red Bull will continue running the Renault power unit, albeit rebranded under the TAG Heuer name. In the process, the team will no longer have any branding from the French automaker or any of its associated brands. Meanwhile sister-team Toro Rosso is switching from Renault to Ferrari power for next season, while Lotus is prone to switch back to Renault engines and ownership. The French automaker also recently canceled its support of the feeder series known until now as Formula Renault 3.5. Infiniti has carried out only limited racing programs in its quarter-century history. Aside from the Red Bull partnership, it directly sponsored Sebastian Vettel up until his departure for Ferrari. The company also supplied IndyCar engines in the late 1990s, then sponsored the Indy Lights series for a few years. It recently helped a privateer team prepare a Q50 for the British Touring Car Championship, but otherwise hasn't had any top-tier factory racing programs to speak of. That makes it one of the few Renault Nissan Alliance brands (and Japanese automakers) not to actively participate in motorsports. Related Video: