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2017 Infiniti QX30 brings style in a small package to LA

There are already no shortage of luxurious compact crossovers on the market, like the Lexus NX and Mercedes-Benz GLA-Class. Infiniti clearly sees room for growth with the debut of the production QX30 at the Los Angeles Auto Show. The highly sculpted CUV arrives next year to offer another stylish entry in the segment. The production QX30 clearly adapts the swoopy concept's design from the Geneva Motor Show, but the designers soften things slightly. The kinked C-pillar comes straight from the earlier shape, and the arching character line now runs through both door handles along the side. Narrow lights at the front and rear also give the CUV a sporty look. Inside, leather and metallic trim abound, and the infotainment system sits high on the center stack. The QX30 will be available with diesel and gasoline engines, depending on the market, but the 2.0t on the fender here suggests this one uses the turbocharged unit from its Q30 hatchback sibling with 208 horsepower and 258 pound-feet of torque. A seven-speed dual clutch gearbox is standard on the CUV, and an all-wheel-drive system can send up to 50-percent of the power to the rear wheels as necessary. Infiniti hopes young buyers gravitate toward the model's bold shape when the QX30 goes on sale. LA seems like the perfect place to catch the eye of these potential customers. Infiniti QX30: A premium active crossover for all purposes • QX30 debuts as a new premium offering for global markets • Combines crossover appearance with signature Infiniti design cues • Delivers a confident drive and versatile attitude, aided by intelligent all-wheel drive • Intuitive technologies enhance safety, comfort and convenience • Part of first Infiniti production in Europe, at new facilities in Sunderland, UK • Simultaneous world premieres at Los Angeles and Guangzhou motor shows HONG KONG – The Infiniti QX30 premium active crossover is making its simultaneous global debut at the 2015 Los Angeles and Guangzhou international motor shows – signalling the next phase of the company's global growth strategy. Created for a new generation of premium buyers who appreciate category-defying design inside and out, the QX30 boasts a purposeful appearance that makes a bold visual statement as part of Infiniti's premium model line-up.

Interest in an Infiniti EV is muted, to say the least

More than a quarter-million people have bought an electric vehicle from the Renault-Nissan Alliance. When it comes to Nissan's Infiniti luxury nameplate, though, there's not a lot of confidence. The Alliance doesn't have much hope that the badge will add to that total anytime soon. So says Emirates 24/7 in its report that Infiniti is planning on opening two showrooms in Abu Dhabi. Models such as the QX80 SUV, the Q70 sedan, and the Q50 will be shown off to those looking to live the high life, Infiniti style. But company executives told the publication that no battery-electric Infiniti models would be in the works until at least the end of the decade? The reason? Lack of demand. It's a far cry from three years ago, when a concept version of the Infiniti LE electric vehicle was shown off at the New York Auto Show. The model boasted 134 horsepower and 240 pound-feet of torque as well as wireless-charging capabilities. It was about the size of the Infiniti G sedan. At the time, the automaker's executives were estimating that car would hit the market by 2014. Those plans didn't come to fruition, obviously. As for the Alliance, Renault and Nissan celebrated the sale of their 250,000th electric vehicle this past summer. And while the lion's share of those were in the form of the Nissan Leaf, the 250,000th vehicle was actually a Renault Zoe that was bought by a computer engineer in Bordeaux, France. That's a long way from the UAE, and a long way from an Infiniti EV.

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.