2005 Infiniti G35 Base Coupe 2-door 3.5l on 2040-cars

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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Infiniti QX Inspiration crossover EV is another step toward a grille-less future

Infiniti has released its first image of its Detroit Auto Show concept car, and unsurprisingly, it's electric, and it's a crossover. Also, just as Nissan's design vice president hinted at last year, it pushes the design ideas of the Q Inspiration sedan concept a little farther, and in an arguably more controversial direction. Whereas the Q Inspiration concept had a mostly closed off grille with only a few openings, it was also still set back in a clear grille design. The QX Inspiration concept leaves the entire front end perfectly flush. There are still hints of a grille with metallic trim at the top and bottom that suggest a classic Infiniti grille shape, and the badge and logo float in the middle to further the idea. It's an interesting idea, but the ideas of having a grille and going without seem to be a bit at odds, and the result is a bulbous, flabby nose that doesn't flatter either design philosophy. We suppose it could be worse, though, and it may look better in person. What we don't question is the product type. An electric crossover seems like the exact vehicle the car market is looking for. Infiniti hasn't gone into detail about powertrain specifics besides it using electricity and that it previews future electric platforms. Nissan's design V.P. noted that the company will be introducing more full electric vehicles, and this concept could feature an e-Power series hybrid powertrain in which the gas engine mostly exists as a generator. So it's possible that a future Infiniti crossover EV could be offered in full electric and range-extender variants. We'll have more information and photos when the QX Inspiration makes its official debut at the Detroit Auto Show on January 14. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.