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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2020 Infiniti Q60 Infotainment Driveway Test | Baby steps forward

Infiniti is slowly coming round to the modern age of infotainment systems this year, and our first taste of that is in the 2020 Infiniti Q60 Red Sport 400. This performance coupe has an updated system in it that, while it looks a whole lot like it did before, represents a step forward for Infiniti. Most importantly, Infiniti has finally added Apple CarPlay and Android Auto functionality for 2020. Every new 2020 model year car should ship with the smartphone connection technology baked in, and Infiniti has finally gotten with the program this year on nearly all of its cars (QX60 is the holdout). The delay might have something to do with Nissan/Infiniti's reluctance to share customer data to Apple and Google, or perhaps Infiniti was waiting to roll out a broader interface update, but either way, the hardware they've applied it to would seem to be the same as before.  2020 Infiniti Q60 infotainment system View 9 Photos This updated interface also has upgraded graphics for a smoother experience. The improved performance is acceptable, but the problem with Infiniti’s InTouch twin-screen system has always been more than just its lack of speed. Compared to the advanced infotainment systems from Germany, InTouch looks and feels about five years behind the curve. Mercedes' MBUX, BMW's iDrive and AudiÂ’s MMI all respond with the speed and vigor we expect from top-shelf smartphones these days. The Infiniti's UX is as uninspiring as it gets. Simple, colored boxes fill the bottom screen, and a difficult-to-reach navigation system fills the top. Unfortunately, Infiniti decided to drop Apple CarPlay and Android Auto functionality into the top screen, too — there was hardly any choice, as important car functions and settings are found on the bottom. Reaching all the way to the top row of icons on Spotify while driving is not easy when theyÂ’re all the way up there! And I promise you, my arms are normal length for a 5-foot 10-inch individual. A widescreen solution is better, which we once again found to be the case in the new Toyota Highlander. Another new feature this year is the addition of a WiFi hotspot for up to seven devices. Once again, itÂ’s a feature thatÂ’s been offered for years from other manufacturers, but itÂ’s still worth noting that a new Infiniti you buy will have it. After using the system every day for a week, nothing truly got on my nerves. It works, albeit slowly and without flare or excellence.

2015 Russian Grand Prix was full of crashes and DNFs

Mercedes-AMG Petronas non-executive chairman Niki Lauda said of Lewis Hamilton's race-day domination this year, "The guy is driving like a god." Qualifying is another story, though – teammate Nico Rosberg taking pole proved that sometimes deities have to settle for second on the grid. Williams driver Valtteri Bottas surprised himself and his team with third place, half a second behind Hamilton but 0.05 sec ahead of the first Ferrari driven by Sebastian Vettel, while a mistake on Kimi Raikkonen's final flying lap left him in fifth, 0.4 sec behind Vettel. The Sahara Force India team had a good showing, with Nico Hulkenberg qualifying sixth just ahead of teammate Sergio Perez in seventh. It's the first time they've had both drivers in the top ten on the grid since the 2014 British Grand Prix. Romain Grosjean is leaving the stormy waters of Lotus at the end of the year for the unknown waters of Haas F1, but he made the shoestring operation look really good before Renault takes over by taking eighth place on the grid. Max Verstappen qualified well again with ninth in the Toro Rosso, ahead of the first Infiniti Red Bull Racing of Daniel Ricciardo in tenth. Red Bull driver Daniil Kvyat lined up eleventh for his home grand prix, certainly a disappointment after locking up fifth place on the grid last year in a Toro Rosso. When Pirelli brought soft and supersoft compounds to Sochi, the company said it hoped this year's race would be better than last year's. We're sure this first-lap mishap isn't what they meant. Rosberg and Hamilton dragged it down to Turn 1, with Rosberg getting the inside line. Hamilton had to go wide at Turn 2 as Rosberg fought to hold position, but they left a mess in their wake: Hulkenberg spun going into Turn 2 and stopped in the middle of the track, and Marcus Ericsson in the Sauber – who'd started 16th – collided with him. Both cars were out of the race immediately, and the Safety Car came in. The Safety Car returned to the pits on Lap 3 Rosberg led the field, but just two laps later the German complained of a sticking throttle pedal. Two laps later he had to retire, unable to drive the car properly. That put Hamilton at the front, and we've seen that race a bunch of times before. He built a double-digit lead and never lost it.