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Infiniti Q30 goes full monty before Frankfurt

Infiniti is finally tearing off the camouflage and showing the world what the Q30 luxury hatchback actually looks like. Set to make a full debut Frankfurt Motor Show on September 15, the five-door marks the entry of the Japanese premium brand into the compact hatch ranks. The company's designers did a fantastic job of bringing the major elements from 2013's concept to the street, though. Like the earlier design, the production Q30 wears Infiniti's rounded rectangle grille and a chrome strip along the edge of the hood. The headlights are also left squinting from the concept. The only major change to the front end is an adjustment to the lower air dam to make it a little more realistic for production. Sadly, Infiniti is only providing this single front three-quarters perspective on the upcoming five-door for now, but check out the C-pillar in the background to spot the similarly pointed design there, as well. The changes are actually more noticeable when comparing the Q30 with its platform-mate, the QX30 compact crossover concept. The hatchback noticeably softens many of the CUVs swoopy lines to be a bit more mainstream. This is especially true along the front where the big air intakes from the QX are made significantly smaller. Production of the Q30 is slated to start in Sunderland, England, by the end of the year. They should actually arrive in showrooms there before the calendar runs out. Still, we're looking forward to Frankfurt for a more complete view of Infiniti's little luxury hatchback. Related Video: INFINITI Q30 PREMIUM ACTIVE COMPACT SET FOR FRANKFURT IAA 2015 PREMIERE Daring, expressive design meets advanced ride and handling performance Category-breaking Q30 faithful to 2013 concept car World premiere for global media September 15th at Frankfurt Motor Show Hong Kong – The first ever Infiniti Q30 Premium Active Compact is ready for its world premiere at the International Frankfurt Motor Show in September this year. Featuring Infiniti's iconic design language, the all-new Q30 represents a category-breaking vehicle concept developed for customers seeking urban individuality. Its dynamic drive characteristics provide for Infiniti-typical confident and responsive performance as well as excellent ride and handling. Crafted trims and expressive interiors extend the striking design approach from the exterior into the passenger cabin.

2015 Belgian Grand Prix is a return to scheduled programming

With summer intermission over, the second half of the Formula One season commenced in the Belgian countryside at Spa-Francorchamps. After qualifying, it looked a lot like the first half of the season with just a few minor changes. Lewis Hamilton was even more dominant in his Mercedes-AMG Petronas than usual, regularly taking half a second out of his teammate in just the middle sector of the circuit. Teammate Nico Rosberg tightened it up a tad for his final hot lap, but Hamilton still took pole by 0.45 seconds ahead of Rosberg in second. With his Williams back at a power track, Valtteri Bottas got himself up to third, although more than a second behind Hamilton. Romain Grosjean in the Lotus in fourth had his best qualifying performance since his fourth-place grid spot at the 2013 US Grand Prix. This was a huge boon for Lotus, the team facing another financial issue off track that threatened to have its cars impounded as soon as they left the circuit. Grosjean had to have his gearbox changed before the conclusion of six races, however, so the five-spot penalty meant he'd actually line up ninth for the race. Sergio Perez put the Sahara Force India in fifth, where we're more used to seeing his teammate Nico Hulkenberg, just ahead of Daniel Ricciardo in the Infiniti Red Bull Racing in sixth. Felipe Massa got the second Williams in seventh, in front of the second Lotus of Pastor Maldonado in eighth. Then came the first and only Ferrari in the top ten, Sebastian Vettel qualifying ninth after a disappointing Saturday for the scuderia; teammate Kimi Raikkonen suffered gearbox issues and qualified way down in 16th. Carlos Sainz took tenth in the Toro Rosso. A new start procedure in Belgium meant drivers had to handle clutches on their own, without the engineers finely tuning bite points between the garage and the start line. That was in conjunction with another rule limiting the kinds of radio messages possible between engineers and drivers, aiming to put more of the car in the drivers' hands. After an aborted start when Hulkenberg's car quit while sitting on the grid, Hamilton made the most of the new procedure. His start wasn't amazing but he beat everyone else off the line, while those behind were alternately getting bogged down or leaping ahead. Midway through the first lap the top ten was Hamilton, Perez, Ricciardo, Bottas, Rosberg, Vettel, Maldonado, Grosjean, Massa, Marcus Ericsson. At the end of 43 laps, Hamilton would still be in the lead.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness