2003 Infiniti G35 on 2040-cars

Auto blog

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Red Bull keeps 2015 RB11 F1 challenger under wraps [UPDATE]

UPDATE: A previous version of this post suggested that Daniil Kvyat drove for Red Bull last year, when he actually drove for its affiliate team Toro Rosso. The text below has been updated with the correct information. This season will be one of new beginnings for Red Bull Racing. It's the first time in three years that it's not returning to the Formula One grid as defending champions, and without a world champion at the helm. But return it will to fight to regain its title, and this is the car with which it intends to do so. Revealed ahead of the season's first test session in Jerez this weekend, the new RB11 is wearing a bold camouflage "testing livery" of the type we're more accustomed to seeing on road-going prototype than on a racing car. Expect it to be replaced by the familiar blue, red and yellow by the time the season kicks off in Melbourne next month. Though the camouflage may keep certain aero developments disguised (if not altogether hidden) from the prying eyes of its rivals, the sloping nose mandated by the new regulations is plain to see. Otherwise the new RB11 is likely more of an evolution rather than a revolutionary clean-sheet redesign over the RB10 that returning hot-shoe Daniel Ricciardo drove last year, to be joined this season by Daniil Kvyat, who's been promoted from Toro Rosso to replace departing four-time champion Sebastian Vettel. Whether they can succeed, however, will largely depend on the engine. Red Bull has emerged as the primary partner for engine supplier Renault (sister company to the team's title sponsor Infiniti). In fact, after Lotus switched to Mercedes (and assuming Caterham doesn't make it back to the grid), Red Bull and its sister team Toro Rosso will be the only teams running Renault engines this season. The team says it has worked closer than ever with the French automaker to develop the Renault power unit, but chances are slim that they'll be able to catch up to Mercedes given the restrictions on engine development. If anyone can catch the Silver Arrows, though, it'll surely be Red Bull – the only other team to win a grand prix last season. THE RB11 REVEALED After an intensely busy off-season, Infiniti Red Bull's Racing's 2015 Formula One car, the RB11, has hit the track and begun testing at the Circuito de Jerez in Spain ahead of the new season.

2015 Infiniti Q70 stretches out in NYC

Infiniti released its refreshed Q70 (the car formerly known as "M") in New York this morning. The luxury sedan is brings with it, quite literally, a big change: it's now the only vehicle in its segment to offer both long- and short-wheelbase options here in the US (other automakers do this in China). Currently, the two-wheelbase sedan strategy is exclusive to the ranks of fullsize players like the BMW 7 Series, Audi A8, etc.
Infiniti has elongated the standard Q70's wheelbase from 114.2 inches to 120.1 inches, in doing so lengthening the car 7.3 inches overall. For the sake of comparison, a standard wheelbase Audi A8 runs 117.8 inches, so the Q70 is no slouch. The extension mostly benefits rear-seat occupants, who are treated to an extra 5.6 inches of legroom. We think the enlargement improves the car's aesthetic, as well.
In addition to the long-wheelbase option, there are a few other tweaks in store for 2015. New head and taillights are the biggest changes, with full LEDs in the back and LED accents in front. Aspects currently seen on the smaller Q50 are evident, as well, such as the "double-arch" grille that comes with mesh-finish inserts. The fascia also includes a new front bumper with integrated foglights. Interior changes seem to be fairly minimal, but that's not necessarily a bad thing. The outgoing Q70 had a spacious (if dated), luxurious cabin with all kinds of high-quality materials.