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Nissan bringing Infiniti brand to Japanese market

Ever hear that the best stuff is saved for export? Just ask Japanese luxury car buyers. It's been decades since Japan's largest automakers set out to take on Europe's finest with dedicated luxury brands of their own, but they have kept those brands largely out of their own domestic market and sold them almost exclusively overseas. But that's beginning to change.
In 2005 Toyota launched the Lexus brand - which it had been exporting since 1989 - in Japan. Honda reportedly planned on bringing its Acura brand to its home market just a few years later, but ended up delaying the move. Now Nissan is reportedly preparing to launch the Infiniti lineup in its own backyard.
This according to a report published in the Japanese business daily Nikkei and now making the rounds of the English-language press. The plan apparently involves offering at least part of the Infiniti model line in domestic Nissan dealers, holding off for the time being on launching a separate dealer network in Japan.

Infiniti will move back to Japan from Hong Kong in 2020

BEIJING – Nissan's premium brand Infiniti is relocating its headquarters back to Japan from Hong Kong, its home since 2012, to create "more operational efficiencies" with its parent company, according to a document seen by Reuters on Wednesday. The move planned for mid-2020, and expected to be publicly announced later on Wednesday, will help the Japanese automaker cut costs amid a slump in its global earnings in the year ended March 31. "The relocation will further integrate (Infiniti) with global design, research and development and manufacturing functions based in Japan," Nissan said in the statement, adding that Infiniti would continue to "operate independently". The move also was "crucial" for Nissan to follow through on its strategy to electrify the Infiniti lineup, the document said, with plans for every premium model launched from 2021 to be either all-electric or "e-Power" hybrid. A Nissan official, speaking on condition of anonymity, said that while there was a "fair amount of platform and other base technology sharing" between Infiniti and the main volume brand Nissan, "there could be more". Nissan's global operating profit plunged 45% in the last fiscal year and would likely drop another 28% to "rock bottom" in the current one, according to company filings earlier this month. Infiniti's move back to Japan will reverse a decision made under ousted leader Carlos Ghosn to dilute the premium brand's Japanese origins in order to foster a more global image. Its Hong Kong headquarters has about 180 employees who were told about the move back to Yokohama earlier on Wednesday, according to the Nissan official. The Hong Kong headquarters and the global image it was intended to promote were seen as critical for Infiniti to make inroads in China, where being Japanese can sometimes be a handicap because of historical animosities. In 2012, Infiniti and other Japanese brands took a battering in the wake of diplomatic spats over disputed islets known as Diaoyu in China and Senkaku in Japan. Since then, Japan's bilateral relationship with China has steadily improved and Japanese automakers including Nissan and Toyota are seeing their businesses expand, even as China's overall auto market has slumped over the past year. (Reporting by Norihiko Shirouzu; Editing by Stephen Coates)

2022 Infiniti QX60 to get 295-HP V6, dump CVT for nine-speed auto

Infiniti confirmed Thursday that its redesigned QX60 will ditch its CVT in favor of a newer nine-speed automatic, following its platform cousin, the 2022 Nissan Pathfinder, in adopting an updated powertrain. Though not officially revealed, it should look mostly identical to the QX60 Monograph concept in these photos.  Putting this powertrain in Infiniti's midsize crossover really shouldn't be much of a surprise. Thanks to Nissan, we've already gotten a sneak peak at it care of the 2022 Pathfinder, which will employ the ZF nine-speed paired to the same 3.5-liter V6. The engine is tuned for an extra 11 horsepower (295 vs. 284) in the Infiniti, but we don't expect significant differences between the two when it comes to their fundamentals. Infiniti hasn't yet confirmed whether the QX60 will be offered in both front- and all-wheel-drive configurations, but we have no reason to believe otherwise. The Pathfinder is offered with front-wheel drive standard or an optional, redesigned all-wheel-drive system. It’s a new direct coupling design that can send 50% of available torque to the rear wheels, which Nissan says improves off-road performance. For Infiniti, we expect tuning centered around performance and refinement.  The ZF nine-speed isn't our favorite transmission. Its compact design makes it convenient for all-wheel-drive applications, but its on-road calibration leaves quite a bit to be desired, and many vehicles we've tested with that gearbox have disappointed us with their lack of ultimate refinement and responsiveness. That said, it's still probably an improvement over the CVT, which often seems to merely convert gasoline into unpleasant noises.  "The upcoming, all-new 2022 Infiniti QX60 embraces the tenets of what our brand stands for," said Infiniti Chairman Peyman Kargar in the company's announcement. "Teams from Japan and the U.S. have worked tirelessly to bring the new QX60 to customers as our most refined and advanced three-row crossover yet. The QX60 is a foundation for Infiniti and will bring to life our core philosophies. WeÂ’ll have more to talk about soon, so watch this space." Infiniti promises to formally introduce the 2022 QX60 later this year.