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Infiniti parts ways with Red Bull Racing

The partnership between Infiniti and Red Bull Racing is done. The team announced that it will no longer run under branding from the luxury automaker and will drop the Infiniti name from its own. The shift is effective at the end of this year. Infiniti signed on as a sponsor of the Formula One team back in 2011 when Red Bull was at the height of its dominance and on the path to the second of four consecutive world championships. Two seasons later it stepped up to naming rights, with the team officially rebranded as Infiniti Red Bull Racing. But while the cars ran under motivation from the automaker's ally Renault, they stopped short of rebranding the engines as Infiniti's, leaving it in the unusual situation of being a title sponsor of (but not directly involved in) an F1 racing team. For next season, Red Bull will continue running the Renault power unit, albeit rebranded under the TAG Heuer name. In the process, the team will no longer have any branding from the French automaker or any of its associated brands. Meanwhile sister-team Toro Rosso is switching from Renault to Ferrari power for next season, while Lotus is prone to switch back to Renault engines and ownership. The French automaker also recently canceled its support of the feeder series known until now as Formula Renault 3.5. Infiniti has carried out only limited racing programs in its quarter-century history. Aside from the Red Bull partnership, it directly sponsored Sebastian Vettel up until his departure for Ferrari. The company also supplied IndyCar engines in the late 1990s, then sponsored the Indy Lights series for a few years. It recently helped a privateer team prepare a Q50 for the British Touring Car Championship, but otherwise hasn't had any top-tier factory racing programs to speak of. That makes it one of the few Renault Nissan Alliance brands (and Japanese automakers) not to actively participate in motorsports. Related Video:

Infiniti darkens down QX70S Design for Paris debut

Dig the Infiniti QX70 but wish it were just a touch more low-key? Infiniti will have the answer at the fast-approaching Paris Motor Show, where it will launch the QX70S Design.
Based on the vehicle erstwhile known as the FX, the QX70S Design gets dark chrome all over: on the grille, foglight surrounds, side air vents, side sills and license plate surround. The headlights are smoked and the 21-inch six-spoke wheels, roof rails and mirror caps are painted black.
The darkened treatment continues inside with black lacquer trim and black leather with purple stitching. The S Design otherwise gets all the equipment of the S Premium model. It goes on sale in Europe right after its debut in Paris, and while we're told this trim isn't planned for the North American market, there's no telling what the future will hold.

Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.