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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

2023 Japan Mobility Show Mega Photo Gallery: All the highlights and reveals from Tokyo

The 2023 Japan Mobility Show managed to serve up a surprise heap of exciting and futuristic designs and production reveals. Our staff was on the ground in Tokyo for this year's show, where we captured not just all of the latest automotive trends, but some genuinely weird and fascinating stuff.  Browse: Some Delightful Oddities of the 2023 Japan Mobility Show But on to the cars. This year's show featured introductions from Daihatsu, Honda, Lexus, Mazda, Mitsubishi, Nissan, Subaru, Suzuki and Toyota. Some are weird; some are wild; most are probably destined to change significantly before production or merely fade into the void with the rest of the industry's vaporware, but if even a few of these make it to showrooms, we'll consider it a win. Scroll on down for our live galleries of each of the show's major debuts (and cars we're only now seeing in person for the first time). Enjoy!   BMW X2 and iX2 BMW X2 View 6 Photos   Daihatsu me:MO Concept Daihatsu me:MO concept View 14 Photos   Daihatsu Vision Copen Concept Daihatsu Vision Copen View 7 Photos   Daihatsu Osanpo Concept Daihatsu Osanpo View 6 Photos   Daihatsu Uniform Concept Daihatsu Uniform concept View 6 Photos   Honda Prelude Concept Honda Prelude concept View 5 Photos   Honda Sustania-C and Pocket Concepts Honda Sustania-C and Pocket Concept View 8 Photos   Honda CI-MEV Concept Honda CI-MEV View 3 Photos   Infiniti Vision Qe Concept Infiniti Qe concept View 14 Photos   Lexus LF-ZC Lexus LF-ZC View 8 Photos   Lexus LF-ZL Lexus LF-ZL View 10 Photos   Mazda Iconic SP Mazda Iconic SP concept View 8 Photos   Mitsubishi D:X Concept Mitsubishi D:X Concept View 8 Photos   Nissan Hyper Force Concept Nissan Hyper Force concept View 11 Photos   Nissan Hyper Tourer Concept Nissan Hyper Tourer concept View 6 Photos   Nissan Hyper Punk Concept IMG_6533 copy View 8 Photos   Subaru Sport Mobility Concept Subaru Sport Mobility Concept View 7 Photos   Suzuki Swift Suzuki Swift View 5 Photos   Suzuki eWX Suzuki eWX Concept View 3 Photos   Suzuki eVX Suzuki eVX concept View 4 Photos   Toyota Land Cruiser Se Concept Toyota Land Cruiser Se concept View 4 Photos   Toyota FT-3e Concept Toyota FT-3e View 6 Photos   Toyota FT-Se Concept Toyota FT-Se View 7 Photos     Tokyo Motor Show Honda Infiniti Lexus Mazda Mitsubishi Nissan Subaru Suzuki Toyota

Infiniti's QX50 Concept debuts in oh-so-close-to-production form in Detroit

Infiniti debuted the new QX50 concept today at the Detroit Auto Show, a preview of the midsize crossover set to hit the market soon and an evolution of the 2016 QX Sport Inspiration. This previews the followup to the current QX50, which debuted way back in 2007 as the Infiniti EX. The QX draws on Infiniti's current design language and looks like a slightly shortened version of the larger QX60. While this is still a concept, don't expect the full production version to stray too far from what we see here. Infiniti's press release is full of phrases like "driver-centric, passenger-minded" design, but in reality it's just a handsome but mostly traditional shape. The big news is that the QX50 will be the first application of Infiniti's trick variable-compression 2.0-liter turbocharged inline four. The engine's design promises both high horsepower and high fuel economy. Infiniti is claiming 268 horsepower and 27-percent better fuel economy when compared to the outgoing model. View 17 Photos Also coming on the new QX50 are a suite of active safety and autonomous features. While the details on both are extremely vague, Infiniti claims that the autonomous tech will allow the driver to retain ultimate control over the vehicle. That seems a bit counter to how autonomous driving works, so it will be interesting to see how the system actually functions. The active safety systems are said to be proactive, with future versions using lasers, radar, and cameras. While the outgoing QX50 was a rear-wheel-drive swoopy crossover, this new model appears to send power to the front wheels. Infiniti's release doesn't expressly say, but it does hint towards it with notes about a shorter hood and a "front-biased intelligent all-wheel drive system." This makes sense, and we don't see many enthusiasts lamenting the loss of a dated, rear-drive crossover. No word on pricing or when we'll actually see a production version. The current model turns 10 this year, albeit with a mid-cycle refresh. Look for news of a final production version very soon. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Gallery Infiniti QX50 Concept View 24 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog Design/Style Detroit Auto Show Infiniti Technology Emerging Technologies Crossover SUV Concept Cars Videos Original Video 2017 Detroit Auto Show infiniti qx50 variable compression ratio