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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

This is the 2017 Infiniti Q60 Coupe totally exposed

Right about now, Infiniti's holiday card to Autoblog is going to get "lost in the mail." That's because we're going to spoil the automaker's next big debut nearly two full months ahead of schedule. Oops. What you see above comes from a promotional shoot for the new Q60 coupe. The photos taken here will probably serve as the official images when the new coupe bows in January at the 2016 Detroit Auto Show. The look is more or less what we expect, serving as a literal translation of the Q60 coupe concept that debuted last year in Detroit. That means it's darn handsome. The front fascia is bold, with Infiniti's trademark grille dominating the nose. As we predicted in our most recent round of spy photos, the Formula One-inspired front bumper has been ditched in favor of a more conventional unit, likely owing to Infiniti parent Renault-Nissan's pending divorce from the Red Bull Racing team. This is not a bad thing. There was just too much Mercedes-Benz SLK in the concept's front bumper. The pert tail features a remarkably short deck and an aggressive roofline, although we aren't sure how the company's heavily kinked beltline works on a two-door model. The profile is also highlighted by a set of vents just aft of the front axle. Overall, we're finding the new Q60 coupe to be a worthwhile alternative to the BMW 4 Series, Audi A5, Lexus RC, and the upcoming Mercedes C-Class coupe in terms of aesthetics. As previously reported, the most powerful Q60, likely featured here, will be offered with a 3.0-liter, twin-turbocharged, 400-horsepower V6. A 2.0-liter turbo pilfered from Mercedes will serve as the base engine. As for the cabin, we unfortunately don't have much to show you (we need to leave something for Infiniti to show in Detroit, right?). We can tell you that the overall cabin should be reminiscent of the Q50 sedan, and the Q60 isn't likely going to depart much from the controls and infotainment on its four-door sibling. Related Video:

NHTSA opens investigation into Nissan's handling of airbag recall

In March of 2014, Nissan recalled eight models among its Nissan and Infiniti brands, totaling more than one million vehicles, over faulty occupant classification system software controlling the passenger airbag. The company discovered a variety of factors that would interfere with the system's ability to detect an adult passenger in the shotgun seat, resulting in an illuminated warning on on the dashboard and the passenger airbag not deploying in an accident. Yet 124 complaints submitted to the National Highway Traffic Safety Administration since the recall allege that the dealer-installed fix hasn't actually fixed the problem; some consumers say the problem persists after multiple trips to the dealer. The Detroit News reports that NHTSA is opening an investigation into the matter to determine whether a new recall is needed. The occupant sensor has been a bugbear for Nissan over the past couple of years; a much smaller recall for the issue in 2013 covered five of the eight vehicles that were recalled in 2014, and that earlier recall also continued to generate complaints after the issue had supposedly been fixed. At the same time, the company learned that in two instances there was another twist, where the dashboard warning wasn't illuminated but the passenger airbag still didn't go off in an accident. Nissan isn't alone, though, with airbag recalls on a steep upswing across the industry even before the Takata debacle.