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Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

Infiniti Q60 dies at year's end

In 2021, Automotive News' Future Product Pipeline coverage for the Infiniti brand contained a single entry for 2023: "Infiniti Q60 ends in 2023." Turns out the report of the Q60's death was true; the brand confirmed to Car and Driver that the coupe ends production at the end of this year. We wish we were surprised at the news or the rationale. An automaker spokesperson told the magazine, "We are focusing on the most popular luxury automotive segments such as crossovers and SUVs, as well as the upcoming EV we recently announced that will be built here in the U.S." The official justification didn't address the fact that dealers sold 2,728 units of the Q60 in the U.S. last year, 64 units fewer than achieved in 2020, and 2,315 units fewer than dealers moved in 2019 — the year Q60 sales fell off a cliff after selling more than 9,000 units in 2018. Consider this another step in the "three-phase company transformation" that Chairman Peyman Kargar is in the second stage of working through. The first phase of recovery ended this March, the luxury automaker getting back to profit globally. The current second stage that will revamp, electrify, and expand the lineup is predicted to last for the next four years. The spearhead will be the new QX80 SUV, planned for late next year or early 2024 with ambitions to challenge the Cadillac Escalade, Lexus LX, and Range Rover. That luxury club barred Infiniti from entry awhile ago, so Kargar's talking about profound turnaround. As for the Q60, the shame is that a car with sweet looks and even sweeter power never got the interior or driving dynamics to match. Perhaps the return of a much better Nissan Z can provide fodder for a proper Infiniti coupe once the luxury division has restored its momentum. The spokesperson told Car and Driver that Q60 inventory should last until well into 2023, so anyone looking for a 400-horsepower bargain with a six-speed manual should mark their calendar for early next spring.   Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Infiniti previews a new... something

Sometimes we get a teaser image and accompanying statement where we can at least surmise what the automaker is up to. This is not one of those times.
The automaker, in this case, is Infiniti, and the teaser image shows only a grille with a similar shape to what you'd find on most of the company's products, albeit with a curvier mesh. Which isn't much to go on, really, and the accompanying statement (which you can read below in its forty-word entirety) doesn't give us much more. All it says is that the vehicle in question - which we'll wager is a concept car instead of a production debut - has "style and substance" embodied in a "vision... on a scale not seen before" from Infiniti.
Given the French peppered into the release and the encroaching chronological proximity of the Paris Motor Show, we'd guess that's where Infiniti will reveal this latest but of inspiration, but just what form it will take is still a mystery.