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Infiniti signs four-year deal to become title sponsor of Red Bull Racing

The chief of Infiniti's Formula One motorsport involvement, Andreas Sigl, said just last week that the brand was "going longer and deeper" into its collaboration with Red Bull, and the proof has already come: the Japanese luxury brand has signed a four-year deal to become the title sponsor of Red Bull Racing. From next year the team will be Infiniti Red Bull Racing.
The move cements Infiniti's intention to make the most of the already-ongoing technical collaboration it has had with Red Bull Racing for two years - this year Milton Keynes team has been testing Infiniti's Scratch Heal paint for aero properties and during the young driver test it used KERS batteries that were wholly developed by Infiniti's parent company, Nissan.
Earning a tip of the hat for not giving into cheap-trick branding, the engines will continue to be branded as Renault. Renault/Nissan CEO does not "want any confusion within the Alliance as to who does what."

Weekly Recap: An '80s encore in the auto world

The '80s returned in a big way this week, as National Lampoon's, Ghostbusters, Miami Vice, and even Tetris were back in the news. While there were far more serious topics (see below), nostalgia mingled with modern marketing to put these Reagan-era favorites back in the spotlight. The '80s were alternately cold and corny at times, but their cultural touchstones can still generate big money. That's why Infiniti recreated an iconic scene from National Lampoon's Vacation (1983) for an advertisement that hawks the QX60 crossover. Actor Ethan Embry, who played Rusty Griswold in a later Lampoon's movie, pilots the Infiniti – which is serving as a modern Family Truckster – for a trip to Walley World. A blonde pulls alongside in a red Lamborghini. They flirt, and she drives on. Christie Brinkley, who played the original girl in the red sports car (she drove a Ferrari in the '83 flick), is riding shotgun and chides Embry with: "A blonde. In a convertible. Seriously?" Okay, it's hardly on the level of "here's looking at you," or even "you can't handle the truth," but it should resonate with '80s babies, many of whom are now having children of their own and moving into three-row SUVs like the QX60. Naturally, Hollywood is going back to the well, too, with a Vacation remake that premiers July 29. Meanwhile, Ghostbusters is returning next year, and director Paul Feig offered a peak at the new Eco-1 in this tweet. In the 1984 classic, the team drove a modified 1959 Cadillac. Now, it will drive a late '80s Cadillac. As expected, the announcement generated support and controversy from movie and car enthusiasts. His tweet had generated several thousand retweets and favorites in the days following the news. Though the '80s Caddy looks, uh, less elegant in comparison to the now-iconic fins and curves of the original Ecto-1, it's about the same time lapse into the past as the '59 Caddy was to viewers in 1984. Speaking of 1984, Miami Vice, which debuted that year on NBC, is seeing one of its hero cars hit the auction block, Mecum Auctions announced this week. The 1986 Ferrari used on the show will be offered for sale Aug. 15 during Monterey classic car week. The white supercar runs a 390-hp flat 12-cylinder engine paired with a five-speed manual transmission and was in storage after the show ended in 1989 until earlier this year. It has 16,124 miles on the odometer and is authenticated by Ferrari North America and Classiche.

2021 Infiniti Q50 gains more safety equipment and sporty-looking Sensory trim

Details for the 2021 Infiniti Q50 are out, and while it’s largely the same sedan as it was last year, Infiniti made some notable improvements. For starters, Infiniti made its suite of driver assistance equipment standard. This includes blind-spot warning, adaptive cruise control, lane departure warning, 360-degree camera with moving object detection, parking sensors, backup collision assist and auto high-beams. ItÂ’s a fairly comprehensive package that many luxury brands would make you pay a pretty penny for. Additionally, Infiniti is adding a Sensory trim level for 2021. ItÂ’s equipped with the 300-horsepower version of the 3.0-liter twin-turbo V6 engine. Infiniti also equips it with sport design front and rear fascias, leather sport seats, black open pore wood interior trim, black headliner and pillars and a 16-speaker Bose audio system. Both the Sensory and Red Sport 400 gain power-folding, auto-dimming outside mirrors in the new year, too. Appearance changes for the Red Sport 400 include a new matte black carbon fiber interior trim package and more black exterior trim highlights. You can see the carÂ’s slightly more menacing look in the photos at the top of this post. The rest of the Q50 lineup gains two new color options: Slate Gray and Grand Blue. Pricing for the base Q50 hasnÂ’t budged in the new year. Rear-wheel-drive models will still start at $37,625 and all-wheel-drive versions will begin at $39,625. The 2021 Infiniti Q50 is arriving in dealerships now. Related Video: