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2023 Infiniti Q50 Red Sport 400 Black Opal steals Midnight Purple thunder

The Infiniti Q50 Red Sport 400 gets a special wardrobe option for 2023, a Black Opal iridescent paint job that shifts from black to blue to green to purple depending on the light and viewing angle. The paint is matched with satin black badging and an exposed carbon fiber decklid spoiler, accessories certain to suit any of the color-shifted hues. Grouped into a Black Opal Edition Package, the styling upgrade adds $2,200 to the price of the Q50 Red Sport 400 that starts at $59,575 before options. The inclusion of the word "Edition" is the clue to this being sold in limited numbers. Infiniti didn't say how many would be offered for our market, but based on the historical connections Infiniti is making with this, we expect it won't be more than a few hundred. Black Opal on the Q50 wants to trace its lineage to the now legendary Midnight Purple II, a color introduced on the R34 Nissan Skyline GT-R in 1998. Quick history lesson: There was a Midnight Purple that first appeared on the R33 GT-R, known as Midnight Purple I or by its paint code LP2, but it was solid metallic purple. Nissan introduced the iridescence with Midnight Purple II (LV4) with a blue-green color shift on the R34 GT-R, then did it again with Midnight Purple III (LX0) that shimmered blue-orange. All three were limited editions, and all three get huge money at auction now. Nissan let loose an R35 GT-R with a Midnight Opal paint job for the 2014 model year, restricted to 100 units worldwide. The redux came for the 2022 model year with the GT-R T-spec that could be had in Midnight Purple, also limited.    That's where the Black Opal Edition Q50 Red Sport 400 gets its mojo from. The 3.0-liter twin-turbo V6 with 400 horsepower and 350 pound-feet of torque doesn't hurt, either.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti QX30 Concept is ready to join the compact crossover fray

Today, the compact crossover market is an automotive Klondike. Automakers are scrambling to stake their claim on an increasingly segmented, increasingly valuable landscape. That's especially true in the premium market, where every Audi Q3, BMW X1, Mercedes-Benz GLA, Lexus NX and Buick Encore sold takes up a piece of market share that requires a great deal of effort for another automaker, in this case Infiniti, to reclaim. That makes the new QX30 Concept, debuting this week at the 2015 Geneva Motor Show, an extremely important vehicle for the Nissan-owned brand. The QX30 Concept has already been "earmarked for production" and will be launched next year, according to Infiniti. When that happens, we'll see a compact CUV with toned down styling from the vehicle shown here, much like the upcoming Q30 production model. It's fair to say the looks of the QX30 are in direct opposition to those of the aforementioned Lexus NX. Where that car is sharp and angular, Infiniti's designers emphasized the "spontaneous and fluid" look of the new concept. Infiniti's most recent, Q50-inspired design language works nicely in a compact CUV form factor. The double-arch grille and its flanking headlights give the QX30 a refined, almost predatory look. That, as it turns out, is intentional. "The Q30 Concept was like a panther, lithe and slender. We transformed the QX30 Concept into a mountain lion, strong and muscular," Infiniti's Executive Design Director Alfonso Albaisa said in a statement. The strong, wavy character lines in the profile lead into the short, chopped rear overhangs. Above the beltline, the rear window is raked forward aggressively, lending the QX30 a coupe-like profile. In the cabin, we can already see the makings of a production car's interior, with two strong material choices – dark brown and blue leather – highlighting the dash. On the concept, purple accent lighting is emitted from the center stack's controls, while the violet shade carries over into what looks like a digital instrument cluster and the speaker surrounds in the doors. Sections of quilted leather on the seats, meanwhile, look very nice, but we doubt they will make it to production on what is ultimately going to be a reasonably priced vehicle.