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Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

Infiniti QX Inspiration fails to drive onstage at Detroit Auto Show reveal

Update: The concept car has made it to the stage, and is spinning on its dais. "Ladies and gentleman, the Infiniti QX Inspiration. It's here, but you can't see it," were the words spoken on the Infiniti stage as the new electric concept crossover's promo video ended. That's right, on Infiniti's 30th anniversary of existence — the brand was launched here in Detroit — its big reveal was never actually revealed at the Infiniti press conference. "It's a concept car," Nissan said lamentingly. Yes, it most certainly is a finicky concept car. We walked out of the hall to see the QX Inspiration sitting, with its hood up, unmoving with Infiniti folk milling around it. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The press conference itself went on without the vehicle, though it was a bit anticlimactic without it. Pre-written lines were read, detailing small bits here and there that nobody managed to see. However, we were determined to see the car, and managed a short glimpse before being told to move along and wait for it to (eventually) make it onto the stage for photos. Check out all the details in our post that went up as Infiniti revealed all the details of the car, minus the actual vehicle. The design is quite striking, with a heavy Japanese tilt both inside and out. Once Infiniti gets it out there (we'll update when they do) we'll have shots of it from the swiveling dais it was meant to grace during the "official" reveal. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related video: Detroit Auto Show Infiniti Concept Cars Electric Luxury 2019 detroit auto show

Autoblog Podcast #344

Doug DeMuro from Plays With Cars, Infiniti Q50, Subaru BRZ STI, Porsche Macan
Episode #344 of the Autoblog podcast is here, and this week, Dan Roth and Executive Editor Chris Paukert are joined by Doug DeMuro, author of Plays With Cars and prolific internet autowriting presence. Topics include the latest spy shots of the Porsche Macan, the 2014 Infiniti Q50, and the teaser images we've recently seen of a Subaru BRZ wearing STI badges. As always, we start with what's in the garage and finish up with some of your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #344: