2012 Infiniti on 2040-cars

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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Infiniti invites 22-year-old to work with Red Bull F1 team

Infiniti launched the Infiniti Performance Engineering Academy (IPEA) in 2014, a global talent search for three engineering students from eleven international markets that the automaker would select for a one-year assignment with its Formula One team and road car division. The second year's IPEA competition has concluded, the class of 2015 expanding to five students that get eight months at Infiniti Red Bull Racing headquarters in Milton Keynes, and four months at the company's European Technical Center in Cranfield, UK. Twenty-two-year-old Alex Allmandinger (pictured), a student at the University of Illinois and one of 11 US finalists, is one of those five winners. He'll head to Milton Keynes next month to settle in with the other winners from China, Europe, Russia, and Saudi Arabia. Based on interviews with last year's winners, the IPEA doesn't stick the students in a corner, either – one of them said he had designed seventy parts that went into the RB11 F1 racecar. The video above speaks to some of this year's winners, the video below talks to last year's, and there's a press release below that. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Infiniti gives one U.S. engineering student the Formula One career opportunity of a lifetime NASHVILLE, Tenn. Aug. 20, 2015 – Infiniti has announced that an engineering student from the University of Illinois is one of five global winners of the 2015 Infiniti Performance Engineering Academy (IPEA). For one year, Infiniti will provide 22-year-old Alex Allmandinger with the opportunity to work in Formula One with the Infiniti Red Bull Racing team. After beating 11 other finalists from around the country in an intense shootout event, Allmandinger will move to Infiniti Red Bull Racing headquarters in the UK in September to begin a 12-month placement working with the four-time Formula One World Championship Infiniti Red Bull Racing team, as well as with Infiniti. Allmandinger will spend eight months working on Vehicle Design at the team's headquarters in Milton Keynes, UK – and four months working at Infiniti's European Technical Center in Cranfield – on road car development projects. Formula One technology is more relevant to the automotive industry than ever and will play a key role in the ongoing transfer of technical knowledge and expertise between the race team and Infiniti.

F1-inspired, 563-horsepower Infiniti Q60 Project Black S details finally revealed

Despite being first revealed at the 2017 Geneva Motor Show, Infiniti has been quite coy concerning the details of its F1-inspired hybrid super coupe, the Q60 Black S. That ends at this year's Paris Motor Show, where the company has finally spilled specific information about the car. It's technologically fascinating, even if the on-paper performance doesn't sound all that shocking. Total power output of the concept, now called Q60 Project Black S, is 563 horsepower, with final torque figures yet to be announced. That power comes from a combination of the twin-turbocharged 3.0-liter V6 found in the Q60 Red Sport 400, along with a trio of motor-generator units that have similar functionality as those found in the Renault Sport F1 car's KERS (Kinetic Energy Recovery System). One large one is connected to the rear axle and generates electricity under deceleration like most hybrids, and it can deliver 160 horsepower under acceleration. The other two motor-generators are coupled to the turbochargers. They generate power under acceleration as the turbines spin. They also act as an electrical anti-lag system, spinning up the turbines when hitting the throttle again after it has been closed in order to provide maximum boost immediately. Power for and from these motor-generators is stored in a 4.4-kWh lithium-ion battery pack. All the powertrain's power goes through a seven-speed automatic transmission to the rear wheels via a mechanical limited-slip differential. The company claims it can hit 62 mph in under 4 seconds. One of the advantages of this powertrain is that electricity is generated both on acceleration and deceleration, which helps maintain battery charge so the motor assistance can be used more of the time. How aggressive the car is with the electrical boost is determined by which mode the vehicle is in, Road, Quali (for qualifying), or Race. Road is the most conservative, whereas Quali is the most aggressive. The reason for this is that if you're qualifying, you have to go the fastest you can in a short amount of time. A digital simulation of the car running a lap in Quali mode at Circuit de Catalunya estimated it would use 15 percent of the battery charge. That means it could do a little over six laps in that mode and maintain full use of its electrical assists. Race mode conserves battery life more, since you'll want that power over the course of the race. A downside to the Project Black S hybrid system is that it's really heavy.