2010 Infiniti Fx35 Base on 2040-cars

Auto blog

Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

Q50 Eau Rouge to kick off series of performance Infinitis

Infiniti is desperate to position itself as a brand for performance enthusiast. It's tried to create that impression by attaching its name to the Red Bull Racing team, by sprucing up the G37 Coupe and G37 Convertible as part of its lack-luster Infiniti Performance Line, and by bringing Sebastian Vettel on board to create a special edition FX crossover. But the Japanese luxury brand knows it's going to need something more comprehensive if it's going to go up against BMW and its M models, Mercedes and its AMGs, or Audi and its Quattro GmbH-tuned RS range.
That's why the Q50 Eau Rouge concept unveiled just last week at the Detroit Auto Show was so important to the marque. But Infiniti has more in store than just a concept. Nissan desires to put the Q50 Eau Rouge - named after the notoriously challenging turn at the Spa Francorchamps circuit in Belgium - into production with a 500-horsepower engine. But in speaking to Automotive News, Infiniti chief Johan de Nysschen hinted at more good news to come.
That could include a performance version of a new flagship sedan Infiniti is said to be working on, positioned above the current Q70 to fill the void left by the discontinued Q45 that capped the brand's range before it shifted its entire naming scheme behind it. The flagship sedan would need some serious muscle to challenge the likes of the Mercedes S63 AMG and Audi S8, but Infiniti seems bent on getting there. To cap it all off, Infiniti has long been rumored to be working on a halo sports car. Whether they'll all carry the Eau Rouge name, the IPL badge or some sort of other designator remains to be seen, but we'll enjoy seeing this development progress.

2021 Infiniti Q60 starts at $42,675

The 2021 Infiniti Q60 coupe starts at $42,675 (including $1,025 for destination), Nissan's luxury subsidiary announced today. The two-door variant of Infiniti's compact sport sedan boasts only a handful of relatively minor equipment changes for the '21 model year.  The base (Pure) Q60 now has blind spot monitoring, rear automatic emergency braking, surround-view camera, lane departure warning, adaptive cruise control and automatic high beams as standard equipment. The high-output Red Sport model gains available power-folding outside mirrors and a tweaked carbon fiber interior trim package.  Apart from that and two new paint colors — Slate Gray and Grand Blue — the Q60 is otherwise unchanged for 2021. Infiniti pared down the Q50 sedan and Q60 coupe lineups fairly comprehensively for the 2019 model year, stripping out some trims and the base, four-cylinder engine option in order to streamline its hierarchy. Only the 3.0t Pure, 3.0t Luxe and Red Sport models remain. Also gone are 2020's Edition 30 models, which celebrated Infiniti's three-decade anniversary, but customers can easily patch together the same builds from 2021's available options. Infiniti's consumer site has been updated with 2021 models, and customers can expect them to arrive in showrooms before the end of the year.  Related Video: