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Infiniti offers chance to design Sebastian Vettel's helmet for the USGP

The Circuit of the Americas will host its second United States Grand Prix in November, and based on what's happening with New Jersey it might be the only US torch left alight in the Formula One firmament. The story even before the inaugural event was about getting American fans involved, and Infiniti appears to be making the first splash this year with a competition to design Sebastian Vettel's helmet for the first two days of race weekend.
The only thing required of the graphic designer within you is to head to the competition site, download the helmet template and slather it in your unique technicolor vision. It will require some thought to make something interesting, though, since much of the helmet is already committed to team and sponsor logos; other than a few thin strips along the sides, your creativity will be confined to the oval atop the shell. Vettel will choose the winner and will wear the selected lid during the free practices and qualifying.
The grand prize winner will also get a VIP trip for two to the grand prix as a guest of Infiniti, which includes some face time with the triple world champion himself. The contest is on now, the deadline for entries is 11:59 pm GMT (6:59 EST), Sunday, September 29th and the winner is chosen the very next day. There's a press release below with more info if you want the complete skinny before putting stylus to digital paper.

Infiniti sees a bright future for the luxury sedan

One of the four new models that Infiniti will release in the coming years is an electric sedan previewed by the Vision Qe concept. Investing in a body style that many of the brand's peers and rivals are pivoting away from might sound odd, but executives at Infiniti still see a demand for sedans. "For the U.S. market, the sedan segment is still a very relevant segment. We have a ton of history, and heritage, and hugely passionate fans. So with that kind of passion, we're always getting asks for that kind of piece," Bob Welby, Infiniti's senior director of operations, told Motor1. The publication cited older, Nissan Z-derived sedans like the G35 and the G37 as models that could inspire Infiniti as it brings its first electric sedan to the market. These cars were aimed squarely at European sport sedans like the BMW 3 Series, and they put a much bigger focus on performance than on comfort while remaining pegged on the luxury side of the spectrum. They enjoy a relatively loyal following in 2023. Later known as the Q40, the G37 retired at the end of the 2015 model year and passed the torch to the Q50, which remains in production today but has nearly reached the end of its life cycle. When it retires, it will leave the Nissan-owned brand without a sedan in its range for the first time since its inception: The bigger Q70 retired at the end of the 2019 model year and the full-size Q45 was axed after 2006. In contrast, the current Infiniti lineup includes four SUVs. This focus on high-riding models won't change, even if the sedan sticks around. "SUVs have become another emerging strength of ours over the past decade," Welby said. "That's absolutely going to be part of our story." The next-generation QX80 is notably around the corner. Infiniti previewed it with a close-to-production concept called QX Monograph.   Green Infiniti Electric Sedan

Driver Lets Infiniti Do The Driving For Him

Self-driving cars seem like the way of the future, but some can't stand the wait. Like this guy, driving down Germany's famous Autobahn in an Infiniti Q50 with Active Lane Control. To test how active the Active Lane Control feature really is, he moves from the driver's seat to the back seat and lets the car's suite of safety systems take control. Active Lane Control debuted in 2013 as part of the Lane Departure Prevention system. It helps Q50's driver use fewer steering inputs by compensating for road conditions. It works with the LDP to keep the vehicle in its intended lane. Used with cruise control, the car maintains its position fairly well on the road. Active Lane Control is only there to help however, not drive for you. While the technology is impressive, it certainly isn't up to the task of navigating the road full time. This driver/passenger is putting his life and the lives of everyone around him in serious danger. We suggest other Infiniti owners wait for the real deal. The future is closer than you think. Related Gallery New Tech Means Self-Driving Cars Are Already Among Us Infiniti Safety Technology Gadgets