2007 Infiniti on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2023 Infiniti QX60 adds three-year maintenance plan, higher price

Infiniti has published pricing information for the 2023 QX60. The second-generation crossover enters its second model year on the market with price increases across the board, a handful of new features and a three-year maintenance plan called Infiniti Premium Care. Buyers still have four trim levels to choose from. Pricing for the full range (including the $1,195 destination charge) is as follows: QX60 Pure: $50,395 ($2,520 more than in 2022) QX60 Luxe: $56,445 ($2,520 more than in 2022) QX60 Sensory: $59,795 ($2,420 more than in 2022) QX60 Autograph: $63,795 ($2,420 more than in 2022) Note that those figures correspond to the front-wheel-drive QX60. Motorists who want all-wheel-drive will need to pay and extra $2,000 regardless of trim. Small updates to the list of standard features complement the price hike. Every trim level gains a wireless device charger and a frameless rear-view mirror for 2023. The Luxe model gets gloss black trim on the rear bumper, while Sensory and Autograph trims receive gray trim. Heated front seats, 18-inch wheels, a 12.3-inch display for the infotainment system and a power-operated hatch continue to come standard. Infiniti Premium Care is the final addition to the QX60 line-up. Announced in June 2022, and offered on every 2023 Infiniti model, it's an integrated maintenance plan that includes three years' worth of engine oil and brake fluid changes, tire rotations, inspections, cabin air filter replacements, tire road hazard coverage, and, on some models, car rental assistance. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Infiniti keeps us on our toes for Q50 Eau Rouge

If you've been watching the evolving rapprochement between Infiniti and Red Bull Racing, and have wondered what the point was if the Japanese automaker didn't capitalize on its expensive collaboration with the world-champion Formula One team, then Infiniti may finally have the answer come the Detroit Auto Show next month.
That's where Nissan's premium division is set to unveil the Q50 Eau Rouge concept, a show car set to showcase its F1 involvement in the form of a jazzed-up sports sedan. We still don't have much to go on in terms of what the concept car will actually entail beyond a body kit, but Infiniti has launched a dedicated website for the reveal and with it, this teaser video. It still doesn't tell us much, but it's a cool animation just the same, so check it out below.