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Infiniti is pulling out of Western Europe, cutting models

BEIJING — Nissan's premium brand Infiniti has announced it will exit Western Europe early next year, as it restructures its global operations and focuses on the world's top two auto markets. Infiniti said it will discontinue the Q30 sedan and the QX30 sport-utility vehicle and cease their production by the middle of 2019 at Nissan's manufacturing factory in Sunderland, England. Both models are sold globally but produced only in Britain. The QX30 is sold in the United States. The move comes as Infiniti seeks to divert its resources to markets with bigger opportunities, such as China and the United States, from a region where non-European premium brands are struggling to compete against local players such as Audi, BMW and Mercedes-Benz. Nissan also recently scrapped plans to build its new X-Trail SUV in Britain amid the uncertainty surrounding Brexit, saying it had taken the decision to optimize its investments by building the next generation model in Japan. "Western Europe remains the most challenging and competitive region for premium cars," Infiniti's chief spokesman, Trevor Hale, told Reuters. Infiniti's sales in western Europe almost halved last year to 5,800 vehicles. In addition to the tough competition, the Japanese premium brand, headquartered in Hong Kong since 2012, has struggled to effectively meet emissions and other regulatory requirements in the region, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges. "The commercial reality for Infiniti in Western Europe is that there is simply no visibility of a viable and sustainable business, especially given the regulatory challenges," he said. Infiniti said an exit from Western Europe will allow it to focus on its initiative to electrify a good portion of its product portfolio from 2021 and discontinue diesel offerings. The brand plans to focus more on its SUV lineup in North America, bring five new or significantly-redesigned vehicles to China over the next five years, improve quality of sales and residual value and realize more synergies with Nissan. "This is all part of Infiniti's vision to become a top challenger brand in the premium segment," it said. As it prepares to withdraw from Western Europe, Infiniti said it is working to find alternative opportunities for employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate.

2022 Infiniti QX55 First Drive Review | A gorgeous value

Looking at the luxury crossover market, you can probably guess that there’s a clear demand for fastback variants. All the German automakers offer multiple coupe-like crossovers. The rest of the industry hasn't been so sure, including Infiniti, which didn't originally plan to offer a rakish version of its QX50. Yet here is the 2022 Infiniti QX55, and it's the direct result of customer demand. The people wanted it, so Infiniti brought it.   The company didnÂ’t just stop with the low, curvy roofline, though. The front fascia features a wavy, almost sculptural grille, a deeper chin spoiler and crisp black accents around the outboard grilles. The rear gets wider taillights with pronounced LED segments and a diffuser between the tailpipes. The license plate has been moved to the bumper, too, so that you get a big Infiniti badge and proud brand lettering across the hatch. On top of that, every QX55 gets big 20-inch wheels. These detail changes, plus the new roof make this not only a much more attractive-looking iteration of the QX50 but also arguably the best-looking crossover “coupe” in the segment. InfinitiÂ’s flowing design language naturally complements the QX55Â’s shape, and it looks almost like it was designed to be this way in the first place, whereas competitorÂ’s SUV coupes tend to look like afterthoughts. Mechanically, the QX55 is nearly identical to its boxier QX50 sibling. The only main distinctions are that the QX55 comes with all-wheel drive as standard, and the new body actually improved chassis rigidity by 10%. The engine is the same turbocharged, variable-compression 2.0-liter four-cylinder from the QX50 making the same 268 horsepower and 280 pound-feet of torque. Fuel economy is also identical at 22 mpg city, 28 mpg highway and 25 mpg combined. Power goes through a CVT, which again, is basically the same as the QX50Â’s. ItÂ’s not the smoothest engine in the segment, but itÂ’s a responsive and playful one, delivering great low-end torque. The CVT is smooth and reacts quickly to acceleration demands. It has a manual mode that works decently, too, but you never have full manual control. So you might as well let it do things automatically, which is no bad thing. As for the ride and handling, the QX55, even with its extra rigidity, feels just like the QX50. It has a soft, plush ride and an extremely quiet cabin befitting a luxury car. But when itÂ’s time to corner, itÂ’s deeply disappointing. ThereÂ’s lots of body roll and understeer.

Infiniti Q Inspiration Concept | 2018 NAIAS

New engine and ProPilot technologies in a sleek package