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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2022 Infiniti QX60 First Drive Review | Wading back into deep waters

NAPA, California — Standing out in a field that includes the Audi Q7, Volvo XC90 and Acura MDX is no easy task. The trio nails driving dynamics, modern style and tech to a tee, putting all the more pressure on InfinitiÂ’s long-awaited revamp of its top-selling QX60. As a sophomore effort to an SUV that lasted well past its best-by date, the 2022 Infiniti QX60 undergoes a substantial overhaul to bring it up to snuff. Does it succeed? We scored seat time in all three rows for answers. Most visibly in this image-conscious segment, the QX60Â’s fully redesigned exterior is a less fussy, more serene look than the previous one, which debuted back in 2013 as the JX35. Gone are the deeply contoured body panels, whose pinched sheetmetal and curved character lines evoked a certain (and increasingly dated) moment in InfinitiÂ’s design language history. The new QX60 flattens many of those creases, bringing a smoother, more monolithic vibe to the table. According to Infiniti senior design director Taisuke Nakamura, the update embraces the concept of “Ma,” which describes a form of Japanese minimalism. WeÂ’re not sure if NakamuraÂ’s “kimono fold” headlights or “origami-inspired” dashboard are readily identifiable as such, but the redesign is nevertheless a handsome one. The 2022 QX60Â’s redux actually gives it a stylistic leg up on some competitors. The QX60 cabin has also been reworked to become a more livable space, starting with a de-cluttered dashboard that incorporates a fully digital instrument panel, an available 10.8-inch head-up display, and a standard 12.3-inch multimedia screen that replaces an 8-inch unit (the last QX60 never got Infiniti's bizarre double-screen tech interface). Standard tech includes wireless Apple CarPlay and Android Auto, six USB ports, a revamped Infiniti Intouch app that adds greater functionality, and the industryÂ’s first integration of remote starting via Alexa voice command. Up front, the interior comes across as sleeker and modernized, with a low-profile expanse of HVAC vents forming a sweep of horizontal lines across the dashboard. Though attractive, their functionality is somewhat hampered by the need to reach into the narrow slots in order to redirect the airflow up or down.  Some of the cabin's luxury touches are a bit heavy handed, like the Autograph trim level's diamond quilting on the dash whose stitches seem thick and indelicately executed.

Infiniti QX60 AWD vs. Mazda CX-9 Signature

In certain ZIP codes around Dallas, Chevy's Suburban remains the Official SUV of Texas, but Infiniti's QX60 could be the Official Crossover. The Pathfinder-based three-row is everywhere. And while its popularity is based on transporting kids and their stuff, the QX60 is a more urban Suburban. Mazda's CX-9 is not as ubiquitous as the QX60 in McMansion driveways, but it has been making inroads into the near-luxury segment with its near-luxury spec. The CX-9's second generation has obviously upscale intent, in the sheetmetal and throughout the top-line Signature interior. And the prices of these two cars are surprisingly close. INFINITI QX60 AWD: The sheetmetal differentiating Infiniti's QX60 from its volume-oriented Nissan donor is attractive. The changes are subtle, and in profile the Pathfinder and Infiniti are almost identical, but the eye is drawn to the differences in the grille and D-pillar. The Infiniti has a luxury vibe with a more athletic stance. The QX60's interior surfaces seem upscale, but if you want wood it will cost you. In "building our own" and opting for graphite leather with maple trim, the wood requires another $12,000(!) of mandatory packages, including Infiniti's Premium and Premium Plus packages ($1,800 and $2,900, respectively) and $7,300 of Deluxe Tech. So, wood? We wouldn't. But if you do, know the QX60 won't match the larger QX80 in presence or passion, but it is certainly something beyond a rebadged Pathfinder. For you and your passengers, there is 156 cubic feet of interior room; with the second and third rows folded, you can accommodate 76 cubic feet of cargo. Like in most crossovers, that third row is best used by young kids, but taking six adults to lunch won't require too much gymnastics – or chiropractics. On the road, the QX60 is known more for comfort than composure; this isn't an old Buick, but neither is it a BMW. Nissan's 3.5 liter V6 produces generous power (295 horsepower and 270 pound-feet of torque), but it's transmitted to either the front wheels or all wheels via a CVT (continuously variable transmission). Nissan has tried to mitigate the quirkiness, but it's a CVT all the same. At a well-equipped base of $44,000, we like the QX60. But start adding options, and you can approach $60,000, which is real money even in the better ZIP codes. MAZDA CX-9 SIGNATURE: This, ladies and gentlemen, is dramatic. Mazda has absolutely nailed it. Using Mazda's KODO design language on a large platform could have gone wrong.