2012 Infiniti Journey on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti Vision Qe concept will preview the brand's first EV

Infiniti released a dark preview image to give us an early look at its next concept. Called Qe, the design study will make its debut in October 2023 and provide a glimpse at what the Japanese brand's first series-produced electric car will look like when it lands later in the 2020s. Details about the Qe concept are few and far between, and the dark picture published by Infiniti leaves a lot to the imagination. It shows light reflecting on what looks like a fastback-like silhouette, so we know we're not looking at a convertible or at a big, burly SUV like the QX80. We think we see four doors, but the bottom part of the car is obscured so it's too early to tell whether this is a low-slung sedan or a crossover. Out back, a rear light bar is seemingly integrated into a spoiler that's positioned above backlit "INFINITI" lettering. We'll need to be patient to find out more, but an earlier report casts a little bit of light on what to expect from the Qe. Although unofficial, it details four new Infiniti models due out in the coming years, and two are electric. The first is a replacement for the Q70. It will reportedly land by the end of 2026 as the brand's first electric car, and it will feature shorter overhangs as well as a longer wheelbase than its predecessor, which retired in 2019. The second was described by insiders as "a midsize crossover." That's all we know, but odds are the Qe previews one of these two EVs. Infiniti will fully unveil the Qe on October 24, 2023. It also pledged to announce "several stunning new models" at the unveiling event. We're notably expecting to learn more about the next-generation QX80, which was previewed by the QX Monograph concept in August 2023.

Infiniti QX Monograph Concept debuts at Pebble Beach looking large

The Infiniti QX Monograph Concept is here, and it sure presents like a veiled look at the next Infiniti QX80 SUV to us. Now, Infiniti didn’t make any allusions to the QX80 in its announcement at Pebble Beach, but the full-size dimensions and general shape tell us pretty much everything we need to know. This reveal is also a continuation of InfinitiÂ’s “Monograph” line of concept cars with the most recent one being the QX60 Monograph. That concept previewed what would become the production QX60, suggesting that this next Monograph concept will do the same for the larger QX80. As for the details of this particular design concept, Infiniti went into great detail about all its elements. Starting up front, the grille is meant to evoke a bamboo forest with its gentle arcing lines surrounding the new Infiniti logo. Meanwhile, the black finish and surround hint at the power found behind it — Infiniti didnÂ’t say what this concept is powered by, but we fully expect the next QX80 to have a gasoline engine situated under the hood. Flanking the grille are the lights that Infiniti says feature its “digital piano key” design and both “welcome” and “farewell” animation sequences. Since the headlights and DRLs are separated, Infiniti went ahead with that intricate “piano key” look for the DRLs to create a distinct signature. They wrap from the grille to around the side of the front bumper in an attempt to emphasize the width and height of the QX Monograph. You really get a sense of the QX MonographÂ’s size from its side profile. It has a vast monotone greenhouse that visually separates itself from the body by being painted entirely in black. The minimalist styling Infiniti says it used for this vehicle is best seen from this angle. It has electric door handles that pop in and out to create an uninterrupted look all the way down the side of the SUV. Meanwhile, the massive wheels bring some visual pizazz to the whole package. TheyÂ’re machine-finished wheels with both black and red accents arcing through, and Infiniti says its design inspiration for them was wind turbines. And on the topic of paint, Infiniti says it developed a new hue called Akane for this concept. ItÂ’s difficult to tell in photos, but the six-layer paint glows in the sun in an attempt to mimic “a warm glowing red sunset as it transitions into a dark night sky.” Of course, in most conditions, itÂ’ll likely just look gray.