2010 White Journey! on 2040-cars

Auto blog

Red Bull to run TAG Heuer-branded engines next season

After a drawn-out and very public effort to switch to a different engine supplier, Red Bull Racing will once again be running under Renault power next season. Only it won't be labeled as a Renault. Instead, it will be branded by TAG Heuer. Now if you're thinking that TAG Heuer was in the McLaren camp, you were right up until today's announcement. One of McLaren's oldest partners, the watchmaker jumped ship to join up with Red Bull instead, ostensibly replacing Casio as the team's official timekeeper. Now here's where it gets a little tricky: Mansour Ojjeh and his Techniques d'Avant Garde holding company remain a major stakeholder in McLaren. The firm owned Tag Heuer from 1985 to 1999; now its former watch brand is leaving for Red Bull. This isn't the first time that the TAG name has transferred from one F1 team to another, nor is it the first time we'll see its name replace that of a major automaker on an F1 engine. Techniques d'Avant Garde previously partnered with Williams before Ron Dennis took over in Woking and convinced Ojjeh to come on board. That partnership saw TAG work with Porsche on a successful F1 engine program that won three drivers' championships (with Niki Lauda and Alain Prost), two constructors' titles, and 25 grands prix. While unusual, the deal is hardly unprecedented. Aside from the McLaren-TAG-Porsche arrangement, Sauber once ran Ferrari engines under the brand of its sponsor Petronas (which has long since switched to Mercedes). For another example, the 1998 world championship saw Benetton running Renault engines under the Playlife name, while Williams rebranded its version as Mecachrome, as the French automaker shifted its priorities in F1 much as it is right now. The announcement still leaves a few questions unanswered, however. For one, will Red Bull continue running TAG Heuer-branded engines made by Renault (or another supplier) after 2016? And what does this spell for Infiniti, Renault's sister-brand that has sponsored the team for the past several years? Infiniti declined to comment, but we're told there'll be some sort of announcement early next week. Red Bull Racing to drive forward with TAG Heuer power unit in 2016 From the milliseconds that separate victory from defeat to the finely balanced and perfectly measured rhythm of a racing engine, in motorsport timing is everything.

Infiniti and Steph Curry team up for hilarious 'ugliest car ever' prank

Stephen Curry, the famous Golden State Warriors basketball player, and Infiniti just pulled an epic and cringeworthy prank on Curry's friend COSeezy. In case you hadn’t noticed the commercials, Curry is a brand ambassador for Infiniti, so heÂ’s pretty tight with the Japanese luxury brand. The MVP invited his friend over to help him shoot a commercial for a mysterious new Infiniti concept car that Curry “helped design.” COSeezy was there to react to what would surely be an incredible piece of machinery. What Curry ended up showing him was a GO-4. You may have seen one of these crawling along city streets doing the odd job or two, and thereÂ’s absolutely nothing glorious about them. Curry dressed this particular GO-4 out with one hell of a body kit in an attempt to fool COSeezy into thinking it was a fancy new concept car. And he succeeded. Take a gander at the footage and have a laugh for yourself — things get rather awkward and embarrassing for COSeezy as the video goes on. But hey, thatÂ’s what pranks are for. In case you were wondering, the luxurious GO-4 features a 1.0-liter three-cylinder engine that puts out 66 horsepower. It has a four-speed automatic transmission and achieves a claimed 45 mpg. The vehicle looks ridiculous, though, and thatÂ’s pretty much all that matters here. Infiniti did pull an actual concept car out of a nearby garage after they let COSeezy know it was a prank. They had the QX Inspiration Concept on hand — itÂ’s the crossover Infiniti showed at the Detroit Auto Show this year.

Infiniti Q50 Red Sport 400 priced at $48,855, AWD at $50,855

Infiniti's most powerful production model, the new Q50 Red Sport 400, now has a starting price. You'll need at least $48,855 for the rear-drive model or $50,855 for all-wheel drive. (Both figures include the $905 destination charge.) A fully loaded, rear-drive Q50 RS400 with Direct Adaptive Steering, navigation, adaptive cruise control, a heated steering wheel, and Infiniti's entire alphabet soup of safety equipment, tops out at $57,045. (Again, add $2,000 for AWD). When it comes to rear-drive competition, the closest base price to the Q50 is the 320-hp BMW 340i. This German undercuts the Infiniti by two grand, $46,795 to $48,855. But the BMW outprices the Q50 as soon as you start selecting options. A 340i with similar equipment to a loaded Q50 Red Sport 400 costs just under $60,000. All-wheel-drive German competitors also lose out in the price war. Like with the rear-drive models, the BMW 340i xDrive undercuts the Q50 RS400 by around $2,000. Add the options, and the Infiniti becomes a better value. The other two big German rivals, the Audi S4 and Mercedes-Benz C450 AMG start at a higher price and only get more expensive. Technically the S4 starts cheaper than the Q50, but only with the standard manual transmission. Selecting the S-Tronic dual-clutch model kicks the price from $50,125 to $51,125, and going for the top-end Prestige trim will bump potential Audi owners up to $57,025. Throw on must-have S4 options, including adaptive cruise control, adaptive dampers, and a sport differential and you'll be shell out $64,425 for the Audi. The Mercedes-Benz C450 AMG is the priciest choice in this group, starting at $51,725, or roughly $900 more than a base Q50 RS400 with AWD. Options, again, are the downfall here. Building a C450 to match a loaded Infiniti will drive the Mercedes' price up to $64,315. While it occupies something of a weird space relative to these vehicles, it's also worth mentioning the Cadillac CTS VSport. It's the only car in this impromptu pricing comparo that can outgun the Q50, with its 3.6-liter, twin-turbo V6 good for 420 hp and 430 lb-ft of torque. It also starts at $60,950, although that includes plenty of standard equipment. All this means that the Q50 Red Sport 400 represents a relative value. It packs more power than the Germans – 80 more than the 340i, 67 more than the S4, and 38 more than the C450 – and a more comprehensive list of options, too.