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US-built Infiniti Q50 engines to go into Euro-only cars

Back in March, Infiniti announced that it would be adding a 2.0-liter, turbocharged four-cylinder to its Q50 line for European and Chinese buyers. Now, we know where that engine will be built.
Nissan's Decherd, TN facility will receive the $319-million investment, which will see a separate, dedicated line for the Infiniti engines. According to Automotive News, this is more than a line running alongside the Nissan operations - the Infiniti facility will sport its own unique architecture and interior lighting, in a bid to distinguish the premium line from its mass-market parent company.
The logistics of all this do seem, on the surface, quite screwy. Building a new engine on one continent for a car built on another that will eventually go on sale on a third doesn't seem too bright, although there is a catch here. The new engine will also find its way into the Mercedes-Benz C-Class, which will kick off production in Vance, AL later this year.

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Infiniti Q30 is the company's first small hatchback

Well, here it is. Despite every attempt to show us the car via teasers, Infiniti has made it to the week of the Frankfurt Motor Show before introducing the all-new Q30, the company's version of the jointly developed Mercedes-Benz A-Class hatchback and the first compact from the Nissan-owned luxury marque. The Q30 will be available with a wide and varied array of gas and diesel powertrains for its appearances in other markets. There will be two 1.6-liter gas engines, in 120-horsepower and 154-hp varieties, and two diesels. The oil-burners, which will not be coming to the US, displace 1.5 liters and 2.2 liters, respectively. As for North America, the Q30 will follow in the footsteps of its Mercedes cousins, the CLA- and GLA-Class, and offer a single 2.0-liter, turbocharged four-cylinder with 208 horsepower and 258 pound-feet of torque. Although it displaces just as much as the CLA's 2.0-liter turbo and matches that car's output, enthusiasts will appreciate the six-speed manual transmission being offered alongside the Mercedes seven-speed, dual-clutch automatic. Say what you will about its Mercedes roots, but Infiniti's decision to offer a six-speed stick here in the US should be respected. The specific set of drive wheels isn't mentioned, although if the A-, CLA-, and GLA-Class are any indication, the Q30 will offer standard front-wheel drive and optional all-wheel drive. That's speculation on our part, but it's a logical assumption. The Q30 has retained the A-Class' front McPherson struts and rear multi-link suspension arrangement. But while it uses an identical design, Infiniti has tuned the shocks to its own specification. Depending on trim, the Q30 will ride on either 18- or 19-inch wheels. Speaking of those trims, there are three of them. The base trim is, um, basic – Infiniti spilled very little ink on the entry level model. In fact, aside from a few simple descriptions, equipment details on the other two trims are quite scarce. Choosing the Premium line will net you unique 18-inch wheels, LED fog lamps, heated door mirrors with body color housings, and twin chrome exhausts. The Sport brings a bit more to the table, making a functional change by lowering the ride height by 0.6 inches and fitting 19-inch alloys. Gloss black and dark chrome accents on the more aggressive front and rear fascias round out the exterior enhancements.