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Infiniti hires Sebastian Vettel as Director of Performance

Remember when, during the Grand Prix of the Americas weekend last November, we told you that Sebastian Vettel had worked with Infiniti on the new G Coupe and that there'd be more of that kind of involvement on the way? It's been made official with the three-time Formula One World Champion being named Infiniti's Director of Performance.
Although the announcement is fresh, Vettel's time on the job isn't, Infiniti saying that Vettel went to Japan, the Nürburgring and the Circuit de Catalunya to assist in the development of the Q50 sedan.
When we spoke to Andreas Sigl, the man in charge of Infiniti's F1 collaboration with Red Bull, about the tie-up he had also said, "Like Mercedes has AMG and BMW has M - whether it's called IPL or not - we want to have something in that space." If the brand is still serious about that, Vettel's chops could help them deliver the kind of performance they'd need as upstarts to challenge the ringleaders of that particular hi-po circus.

Infiniti to launch first electric car, to be made in China

BEIJING — The first electric car for Nissan's premium brand Infiniti will be a sporty sedan produced in China, the Japanese carmaker said in a statement viewed by Reuters ahead of a public announcement expected as soon as Wednesday. The vehicle would hit the market in around three years, and consumers would get a taste when the company unveils a concept car, dubbed the Qs Inspiration electric sedan, at the Shanghai auto show later this week, Nissan officials said. "China has the most growth potential for electric vehicles globally, especially in the premium segment," Infiniti Chairman Christian Meunier said in the statement seen by Reuters. Automakers operating in China have to sell more so-called new-energy vehicles, either battery electric cars or plug-in electric hybrids, to comply with official production quotas designed to reduce smog. It was not immediately clear whether Infiniti planned to produce its first electric vehicle in other markets. An Infiniti spokesman said, however, the brand did not intend to export the e-sedan from China. The planned e-sedan is part of Infiniti's longer-term strategy to significantly electrify its product lineup. Brand officials have said that from 2021 every Infiniti model launched will be either an all-electric car or so-called "e-Power" hybrids, underlining Nissan's previously announced plan to make Infiniti primarily an electrified offering. The sedan likely would be built on a new flexible architecture developed specifically to accommodate electrified powertrains, Infiniti said in the statement. Its design, especially the interior, would be significantly different than current models, design chief Karim Habib said. EVs do not have bulky gasoline engines and transmissions, opening up space inside the car. "It will have a flat floor, and if you are a passenger you can cross your legs or stretch out your legs," Habib told Reuters. Competition in China's rapidly emerging electric car market is heating up amid an onslaught of models from startups such as Nio and WM Motor, as well as those from established automakers. In the luxury segment, Infiniti will be competing with Tesla Model S and Model X, as well as other models due to be launched in coming months by Audi, Mercedes-Benz, BMW and Lexus.

Infiniti's fastback 2021 QX55 crossover shows its stylish rear end

First announced in August 2019, the Infiniti QX55 will finally make its global debut on Tuesday, November 17. Nissan's luxury division released a preview image that gives us the best look yet at the next addition to its range. The QX55 is closely related to the QX50 crossover under the sheetmetal, but it stands out from its more family-friendly sibling with a rakish, fastback-like roofline that will inevitably attract the coupe label. It will be to the QX50 what the BMW X4 is to the X3. Although we haven't seen its front fascia yet, Infiniti's preview image shows the rear end wears horizontal LED lights that stretch deep into the quarter panels, along with a roof-mounted spoiler. We were pleasantly surprised by the QX50's upmarket interior, so we're expecting a comparable degree of opulence in the QX55. It's too early to tell if Infiniti will simply copy the 50's cabin layout and paste it inside the 55, or if the latter will receive a look of its own. Similarly, technical specifications won't be published until the model's introduction. We expect that the VC Turbo four-cylinder engine, which was a finalist for the 2019 Autoblog Tech of the Year award, will appear on the roster. All-wheel drive will certainly be available, and Infiniti may offer an entry-level variant with front-wheel drive. Infiniti will present the 2021 QX55 online Tuesday during an event that will star singer Aloe Blacc. It will stream the concert-unveiling cross on its various social media platforms starting at 8:55 p.m. Eastern time, 5:55 p.m. Pacific time. Built in Mexico, the model will arrive in American showrooms in early 2021 with a base price pegged above $40,000. What's next? The QX55 will stand out as the first model released under Infiniti's Nissan-Plus strategy, which was presented as a way to cut costs and boost profits by increasing the number of components it shares with its parent company. However, leaning more heavily on Nissan will not dilute its image or its products, according to executives. Stylists are in the process of overhauling Infiniti's design language, and the brand's reboot will put a major emphasis on technology. Looking ahead, the QX will be followed by the next-generation QX60, which is tentatively due out in 2021 as a 2022 model, and by the company's first series-produced electric car. Related Video: