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2019 Infiniti Q50 Signature Edition brings its flourishes to New York Auto Show

The 2019 Infiniti Q50 Signature Edition is coming to the NY Auto Show as a limited edition version of the sport sedan. Infiniti hopes to draw folks in with a new front and rear fascia, differentiating it slightly from the rest of the Q50s out there. Every Signature Edition will come equipped with the 3.0-liter twin-turbo V6 under the hood that produces 300 horsepower. The bright 19-inch alloy wheels seen on this car are Signature Edition exclusives, according to Infiniti. Then you get your requisite Signature Edition badging on the trunk of this Q50. The inside gets some special touches with "Kacchu" aluminum trim and full leather sport seats. Infiniti makes a bunch of pay options standard equipment on the Signature Edition. These features include Infiniti's ProAssist bundle that includes niceties like blind-spot warning, rear cross traffic alert and backup collision intervention. You get heated seats, a heated steering wheel and navigation, as well. Infiniti is offering the Signature Edition with five different colors: Black Obsidian, Graphite Shadow, Liquid Platinum, Pure White and Iridium Blue. You're looking at the blue in the one photo Infiniti has provided pre-auto show. Infiniti hasn't given pricing or how many Signature Editions it will build, but you'll be able to buy one in May this year. Expect a low number to be available and a higher price for the "exclusivity."

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

2021 Infiniti Q60 starts at $42,675

The 2021 Infiniti Q60 coupe starts at $42,675 (including $1,025 for destination), Nissan's luxury subsidiary announced today. The two-door variant of Infiniti's compact sport sedan boasts only a handful of relatively minor equipment changes for the '21 model year.  The base (Pure) Q60 now has blind spot monitoring, rear automatic emergency braking, surround-view camera, lane departure warning, adaptive cruise control and automatic high beams as standard equipment. The high-output Red Sport model gains available power-folding outside mirrors and a tweaked carbon fiber interior trim package.  Apart from that and two new paint colors — Slate Gray and Grand Blue — the Q60 is otherwise unchanged for 2021. Infiniti pared down the Q50 sedan and Q60 coupe lineups fairly comprehensively for the 2019 model year, stripping out some trims and the base, four-cylinder engine option in order to streamline its hierarchy. Only the 3.0t Pure, 3.0t Luxe and Red Sport models remain. Also gone are 2020's Edition 30 models, which celebrated Infiniti's three-decade anniversary, but customers can easily patch together the same builds from 2021's available options. Infiniti's consumer site has been updated with 2021 models, and customers can expect them to arrive in showrooms before the end of the year.  Related Video: