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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

2022 Infiniti QX80 Interior Review | Refreshed, but still behind

You might assume the 2022 Infiniti QX80’s interior is filled with outdated technology from when it launched here about 10 years ago, but thatÂ’s not entirely true. You see, despite the rest of the car carrying over from the previous model year, the 2022 model year QX80 enjoys a refreshed interior. While this interior is updated, thereÂ’s no need to get overly excited. Nissan put the Armada through a mid-cycle refresh last year, and the QX80 essentially cribs all of its new bits directly from the Nissan. WeÂ’ve already tested the Armada, so we had an idea about what to expect when the refreshed QX80 landed at our doorstep. Thankfully, for InfinitiÂ’s sake, the ArmadaÂ’s new interior is nice enough that it's largely acceptable in the more luxurious QX80. It features a new, high-res touchscreen, flashy plastics, a simple layout and vital tech like a wireless phone charger, USB-C port and wireless Apple CarPlay — unfortunately, Android Auto remains a wired-only affair. The new look of this tall and vast center stack doesnÂ’t jive perfectly with the QX80Â’s flowy, rounded interior design, but thatÂ’s what you get when part of the interior is updated and the rest is left to carryover. Straight, strong lines dominate the center stack, complemented by rectangular vents. Meanwhile, rounded wood trim flows out of this brutalist center stack in a jarring manner that makes the interior look like two different designers worked on it separately, then had their work combined.  Functionally, the new parts of the interior are just fine. The new single touchscreen and its supporting user interface is a welcome update over the old dual-screen infotainment system that's still found in other Infinitis (it had only just received that system for 2020). Its large, width-oriented and mounted higher for easy viewing, plus the presence of supporting physical knobs and buttons make vital controls easy to use and adjust. The odd storage compartment in the dash houses the wireless phone charger, and the 12V outlet is hidden in there alongside it. We enjoyed the presence of a wireless phone charger, but it didnÂ’t charge our phones quickly, and the phoneÂ’s movement on the mat would sometimes cause it to stop charging altogether. Surprisingly, the QX80 is fitted with a camera rearview mirror, which was a nice surprise to see.

2021 Infiniti QX80 gets full off-road prep, will take on the Rebelle Rally

Infiniti just revealed an off-road prepped QX80 that will take on the Rebelle Rally this week. Beginning today, the Rebelle Rally is an all-female rally where racers navigate off-road terrain from Lake Tahoe to the Imperial Sand Dunes by the U.S.-Mexico border. It’s 1,200 miles of rough terrain, so the luxurious QX80 needed a little help to get ready for it. The big bruiser of an SUV was handed off to Calmini Products Inc. in California for the prep work. It got a three-inch lift, heavy-duty control arms, off-road performance shocks, high clearance front and rear bumpers and thicker skid plates. The new Off-Road Monster 18-inch wheels are wrapped with chunky Nitto Terra Grappler all-terrain tires. We wouldnÂ’t normally say this about an Infiniti, but this QX80 looks badass. Calmini also added a PowerTank air-up tank and digital air-down kit to keep those tires at optimal pressure levels. Other extras include a rally computer, heavy-duty shackles and ropes, tow straps, two sets of Maxtrax platforms (to lift the vehicle for service if necessary), a fire extinguisher and two full-size spare tires secured in a custom-built cargo area cage. Both drivers are automotive journalists: Nicole Wakelin and Alice Chase. TheyÂ’re allowed compasses, roadbooks and maps, but no other navigational tools are available. The rally is scheduled to conclude on October 17. InfinitiÂ’s QX80 is a fine choice for this event, especially when you consider its underpinnings. The big SUV still uses a body-on-frame construction shared with the Nissan Armada. Nissan enthusiasts will also know that the Armada is based on the Nissan Patrol, which is a capable off-roading truck of an SUV sold in other parts of the world.