2015 Infiniti Qx80 Awd on 2040-cars

Auto blog

Cadillac CT6 ushers in new naming convention

Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.
The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.
Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means - Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

2022 Infiniti QX60 First Drive Review | Wading back into deep waters

NAPA, California — Standing out in a field that includes the Audi Q7, Volvo XC90 and Acura MDX is no easy task. The trio nails driving dynamics, modern style and tech to a tee, putting all the more pressure on InfinitiÂ’s long-awaited revamp of its top-selling QX60. As a sophomore effort to an SUV that lasted well past its best-by date, the 2022 Infiniti QX60 undergoes a substantial overhaul to bring it up to snuff. Does it succeed? We scored seat time in all three rows for answers. Most visibly in this image-conscious segment, the QX60Â’s fully redesigned exterior is a less fussy, more serene look than the previous one, which debuted back in 2013 as the JX35. Gone are the deeply contoured body panels, whose pinched sheetmetal and curved character lines evoked a certain (and increasingly dated) moment in InfinitiÂ’s design language history. The new QX60 flattens many of those creases, bringing a smoother, more monolithic vibe to the table. According to Infiniti senior design director Taisuke Nakamura, the update embraces the concept of “Ma,” which describes a form of Japanese minimalism. WeÂ’re not sure if NakamuraÂ’s “kimono fold” headlights or “origami-inspired” dashboard are readily identifiable as such, but the redesign is nevertheless a handsome one. The 2022 QX60Â’s redux actually gives it a stylistic leg up on some competitors. The QX60 cabin has also been reworked to become a more livable space, starting with a de-cluttered dashboard that incorporates a fully digital instrument panel, an available 10.8-inch head-up display, and a standard 12.3-inch multimedia screen that replaces an 8-inch unit (the last QX60 never got Infiniti's bizarre double-screen tech interface). Standard tech includes wireless Apple CarPlay and Android Auto, six USB ports, a revamped Infiniti Intouch app that adds greater functionality, and the industryÂ’s first integration of remote starting via Alexa voice command. Up front, the interior comes across as sleeker and modernized, with a low-profile expanse of HVAC vents forming a sweep of horizontal lines across the dashboard. Though attractive, their functionality is somewhat hampered by the need to reach into the narrow slots in order to redirect the airflow up or down.  Some of the cabin's luxury touches are a bit heavy handed, like the Autograph trim level's diamond quilting on the dash whose stitches seem thick and indelicately executed.