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Infiniti previews modified Q50 Red Sport 400 for SEMA

Infiniti sports sedans are having a bit of a renaissance these days thanks the dirt cheap prices of high mileage G35s and G37s. As such, it's a good a time as any for Infiniti to introduce an aspirational vehicle in the same lineage: a Q50 Red Sport 400 built for the 2023 SEMA Show. The Q50 is probably not a car you've given much thought about in recent years, as it's been hanging around largely unchanged since its introduction in 2014. Infiniti hasn't had a presence at SEMA for most of that time either. This year, the luxury brand has cooked up a Q50 Red Sport 400 loaded with aftermarket accessories for the Vegas extravaganza. The car was built to showcase products from the Infiniti Performance line accessories, which includes suspension bits like upper control arms, rear traction rods, endlinks and more. There's also performance brake pads and a cat-back exhaust with the Infiniti logo etched into the tip. The Q50 show car also adds more coolant into the cooling system with a thicker radiator, a billet-aluminum expansion tank and an auxiliary intercooler tank. Naturally, there's a cold-air intake too. The build was done in part with Mobil 1, who has filled the 400-horsepower twin-turbo 3.0-liter V6 with 0w-20 synthetic.  The most desirable parts of all might be the four lightweight Nismo LM-RS1 wheels. Measuring 19 inches in diameter and 9.5 inches in width, they are available in black, gray, or bronze. The purpose of all this, Infiniti says, is to let owners of the Q50 and Q60 (and older G37s and G35s) know that the company offers a line of parts for customization. It's not the first time Infiniti has tried something like this. Anyone remember the short-lived Infiniti Performance Line (IPL) from 2010? Infiniti's commitment to performance has always seemed half-hearted. Maybe this time it'll stick around for a bit longer.

Infiniti QX Inspiration Concept SUV may be the most Japanese thing in Detroit

Infiniti is following up its Q Inspiration Concept from the Detroit Auto Show last year with a QX Inspiration Concept for 2019. Unlike the Q Inspiration from last year ( VC-Turbo engine), this one is fully electric. That said, it does sport a similar design language. This QX concept is meant to preview an upcoming midsize electric Infiniti SUV. Since it's powered by an electric powertrain, there's no need for a grille. Infiniti decided to take the opportunity to spell its name out in big and bold letters across the bow instead. The proportions are obviously concept-car-like with a high beltline and squashed rear-end. Straight lines and muscular curves accentuate the car's stance nearly everywhere you look — somehow we still didn't escape the plastic wheel arches breaking up the pretty white paint and surrounding the 22-inch wheels. Related: Infiniti QX Inspiration fails to drive onstage at Detroit Auto Show reveal Etchings on the razor-thin headlamps and throughout the car are designed to look as though lasers did the work. Infiniti emphasizes that it used Japanese "Ma" styling, which puts an emphasis on negative space. Take a look through the photos yourself to see if you think Infiniti succeeded at utilizing the design mantra of "white space" on this SUV. One neat feature you'll easily be able to decipher on the exterior is the use of Japanese red cedar slats on the roof. You can see straight out of the car from inside, and it offers a bit of contrast color-wise. A lot of the magic is contained in the interior of the QX Inspiration, though. The first thing you'll see is the pillar-to-pillar screen that's finished in gold-tinted glass. Remind anyone of Byton? As if that wasn't enough screen, Infiniti also put a screen in the square steering wheel, too. The center console is made using marble, extending all the way back to the rear seats. White, suede rhombus panels serve as the Infiniti's floor that also features gold inlays. Infiniti takes advantage of the electric car benefit of a flat floor for extra interior space — the battery sits low under it. Infiniti QX Inspiration Concept View 24 Photos It also uses the popular concept-car trick of rotating seats to make ingress and egress easier. The same tech was revered in the 1960s. Infiniti says it intentionally left out any technology from the backseat so as to give the cabin a more natural and authentic appearance in pursuing the Japanese appreciation of nature and craftsmanship.

Infiniti to offer pair of designer Q50 sedans on Gilt.com

As Infiniti continues to roll out its 2014 Q50, the luxury branch of Nissan is looking to the online luxury purveyors at Gilt to move a couple of special editions of the new luxury sedan. Infiniti has teamed with designers Thom Browne and Zac Posen to create a pair of unique Q50 models, as part of the sale.
The exterior of Browne's car is finished in nearly reflective chrome. Now, we'd love to hold that against him (it's a bit too Bieber), but we think the interior that includes the designer's signature red, white and blue stripes and sterling silver accents is a bit classier. Posen's Q50 is more subdued, with a shades that seem to blend into each other. This ombré look starts in a light silver matte up front before terminating in a glossy, dark gray in back. We know plenty about the appearance of these two cars, but we're kind of in the dark about which powertrain they feature.
Rather than just throw these up on the web and pocket the profits, Infiniti is doing it right. It'll donate proceeds from each car's $75,000 sale price to St. Jude Children's Research Hospital. As for the people that shell out $75K for the unique Q50s? Not only will they get a new vehicle, but they'll be gifted a $10,000 shopping spree on Gilt, along with a "style consultation."