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Infiniti is pulling out of Western Europe, cutting models

BEIJING — Nissan's premium brand Infiniti has announced it will exit Western Europe early next year, as it restructures its global operations and focuses on the world's top two auto markets. Infiniti said it will discontinue the Q30 sedan and the QX30 sport-utility vehicle and cease their production by the middle of 2019 at Nissan's manufacturing factory in Sunderland, England. Both models are sold globally but produced only in Britain. The QX30 is sold in the United States. The move comes as Infiniti seeks to divert its resources to markets with bigger opportunities, such as China and the United States, from a region where non-European premium brands are struggling to compete against local players such as Audi, BMW and Mercedes-Benz. Nissan also recently scrapped plans to build its new X-Trail SUV in Britain amid the uncertainty surrounding Brexit, saying it had taken the decision to optimize its investments by building the next generation model in Japan. "Western Europe remains the most challenging and competitive region for premium cars," Infiniti's chief spokesman, Trevor Hale, told Reuters. Infiniti's sales in western Europe almost halved last year to 5,800 vehicles. In addition to the tough competition, the Japanese premium brand, headquartered in Hong Kong since 2012, has struggled to effectively meet emissions and other regulatory requirements in the region, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges. "The commercial reality for Infiniti in Western Europe is that there is simply no visibility of a viable and sustainable business, especially given the regulatory challenges," he said. Infiniti said an exit from Western Europe will allow it to focus on its initiative to electrify a good portion of its product portfolio from 2021 and discontinue diesel offerings. The brand plans to focus more on its SUV lineup in North America, bring five new or significantly-redesigned vehicles to China over the next five years, improve quality of sales and residual value and realize more synergies with Nissan. "This is all part of Infiniti's vision to become a top challenger brand in the premium segment," it said. As it prepares to withdraw from Western Europe, Infiniti said it is working to find alternative opportunities for employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate.

Infiniti Q50S getting G37's hydraulic steering for 2016

Sometimes, new technology doesn't make things better. Take the march of power steering technology as an example. Electrically assisted systems are in vogue at the moment for their ability to increase fuel efficiency, but tuning them to offer good feedback remains something of a dark art. Some automakers get it, but most don't. The previous hydraulically assisted setups just seem to be inherently more communicative when driven with enthusiasm. And it looks like Infiniti might be learning this lesson the hard way.
In talking with Keith St. Clair, the luxury brand's head of product planning, Car and Driver has learned that the Q50S is probably going to ditch its standard electrically assisted steering in favor of a hydraulic system derived from the old G37, a model soon to be renamed the Q40. The system should make the sedan more engaging behind the wheel, but it still won't help those who tick the option box for Infiniti's controversial Direct Adaptive Steering drive-by-wire system.
According to St. Clair, Infiniti's engineers have heard the complaints of critics and previous G37 owners about the Q50S model's electric steering system, and wanted to see what they could do. They didn't have to go far to figure it out - all it required was taking the steering rack off of a G37 and putting it onto the Q50S. After a little tweaking, "the car is a blast to drive," St. Clair reports. Now, the company is said to be fast-tracking the switch, and it could be ready for the 2016 model year.

2022 Infiniti Q50 adds standard features, drops base trim

The 2022 Infiniti Q50 is nearly unchanged for the new model year. The only really substantial changes are a couple new interior features. Apple CarPlay can now be used wirelessly, and is standard along with wired Android Auto compatibility. Your streamed tunes also play through a standard Bose 16-speaker sound system. Additionally, all Q50 models come with real leather upholstery, power memory seats and power tilting and telescoping steering column. The trim line-up also gets a tweak. The base Pure trim has been eliminated, leaving just three trim levels: Luxe, Sensory and Red Sport 400. Engine and drivetrain options are the same, with the standard engine being a twin-turbo 3.0-liter V6 making 300 horsepower. The Red Sport 400 gets a 400-horsepower version of the engine along with brake and suspension upgrades. Both engines use a seven-speed automatic transmission and can be paired with rear- or all-wheel drive. With the loss of the Pure trim, the base price has naturally jumped. The new starting point is the $43,125 Luxe, which is also $300 more than last year's Luxe. The Sensory starts at $48,825, and the Red Sport 400 starts at $56,975, each trim costing $100 more than last year. The 2022 Q50 models will arrive at dealers this month. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2022 Infiniti Q50 View 12 Photos Infiniti Luxury Sedan