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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

Infiniti Q50 Eau Rouge Concept could be something special

With one of Infiniti's chief goals being to adopt a less US-centric product lineup and burnish its standing on the global stage, Nissan's premium outpost will have to get serious about enhancing its offerings' performance and image credentials if it wants to take on the Germans model for model. It dabbled with the idea when it launched its Infiniti Performance Line (IPL), but its sole emissary to this point, the G37 IPL, offered little in the way of actual enhanced performance, focusing instead on visuals and a hefty price tag. This just-revealed Q50 Eau Rouge Concept suggests Infiniti is starting to get the message. Based on the cooking Q50, the Eau Rouge concept features both enhanced visuals courtesy of much more aggressive (and 20-millimeter-wider) carbon fiber bodywork inspired by the company's RB9 Formula One car and an improved stance thanks to a lowered, firmed suspension. As for what's lurking underhood this Detroit Auto Show star, that may be as much a theoretical at this point as anything else, but Infiniti president Johan de Nysschen offers a hint: "If we built this car I would expect it to feature over 500 horsepower and 600 pound-feet of torque," power arrived at via "a big personality, V-cylinder engine with forced induction." Johan, that sounds like a fine place to start. Infiniti Q50 Eau Rouge: Muscular, purposeful, refined - Q50 Eau Rouge concept provides a glimpse of Infiniti's design prowess for high-performance vehicles - Exterior features Infiniti Red Bull Racing Formula One design influences - Q50 Eau Rouge hints at future powerful product line Detroit / Hong Kong – The Infiniti Q50 Eau Rouge, revealed at the 2014 NAIAS Detroit Motor Show, is a concept car that expresses Infiniti's design vision of a high-performance Q50 premium sports sedan. The Q50 Eau Rouge embodies the arresting design features of the Q50 premium sports sedan – infused with the enticing spirit of Formula One. Featuring bespoke aerodynamic carbon fiber bodywork, Q50 Eau Rouge is lower and wider, possessing genuine road presence. This striking design is inspired by muscularity, aerodynamics, refinement, and understated power. "If we built this car I would expect it to feature over 500hp and 600lb/ft of torque. Through our various alliance partners we have access to a range of engines featuring this performance capability which, with a fair amount of engineering effort, can be developed to exhibit Infiniti character and accommodated within the Q50 engine bay.

2020 Infiniti QX50 Luggage Test | Not infinity, but enough

The 2020 Infiniti QX50 is a comfortable five-seat luxury crossover that competes with the Audi Q5, Acura RDX, Volvo XC60, Lexus NX and others. If you’re interested in a QX50, itÂ’s probably got something to do with its impressive, technologically advanced VC-Turbo variable compression engine. It also has sumptuous swales of bodywork, a long list of driver-assist and safety features, and a solidly luxurious interior with a two-screen infotainment setup. The window sticker for the QX50 we drove recently in Essential trim says the seats were leatherette; if true, itÂ’s the most buttery fake leather out there. Still, the engineÂ’s the star. If performance is your only consideration, you can also get the VC-Turbo in the Nissan Altima sedan weighing 400 to 500-plus pounds less and at an MSRP starting $7,500 lower, a price spread that quickly expands as you option up the QX50. But if you want the QX50, itÂ’s probably because itÂ’s a crossover. You want to haul stuff. Which brings us to: luggage test. The QX50 has a cargo capacity of 31.1-31.4 cubic feet behind its raised back seat, which expands to 65.1 cubic feet with the rear seats down. That's more than most in its class, and the QX50Â’s cargo hold certainly looks big and usable enough. To test it, I had six roller suitcases at my disposal. Three would need to be checked at the airport, and one of those is particularly mondo (29x19x11, 26x17x10, 25x16x10). Three others were small enough to carry on (24x14x10, 23x14x11, 22x14x9). Several bags have four wheels that protrude and were counted in the dimensions. I lacked access to RiswickÂ’s wifeÂ’s fancy bag. An asterisk to all our luggage tests: Our crack team of test suitcases is empty. I know someone who can seriously overstuff a soft-sided bag, so depending on how you pack, your results may vary. The QX50 didn't arrive with a cargo cover, so that made things easier. My first stab at loading all those bags seemed promising — five out of six bags fit. Two of the big boys on edge, three carry-ons standing up. That would be one bag for every occupant, but hey, we can do better.  Standing them all up was the easy solution. This fits all six bags, and I'm certain they wouldn't fly forward in a hard stop. But the driver's rear view is impeded. I'd be annoyed to look back at this throughout a long trip. That biggest bag is the biggest offender, so can we just lay that one down? Sure, but we're back to just five bags fitting.