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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Infiniti signs four-year deal to become title sponsor of Red Bull Racing

The chief of Infiniti's Formula One motorsport involvement, Andreas Sigl, said just last week that the brand was "going longer and deeper" into its collaboration with Red Bull, and the proof has already come: the Japanese luxury brand has signed a four-year deal to become the title sponsor of Red Bull Racing. From next year the team will be Infiniti Red Bull Racing.
The move cements Infiniti's intention to make the most of the already-ongoing technical collaboration it has had with Red Bull Racing for two years - this year Milton Keynes team has been testing Infiniti's Scratch Heal paint for aero properties and during the young driver test it used KERS batteries that were wholly developed by Infiniti's parent company, Nissan.
Earning a tip of the hat for not giving into cheap-trick branding, the engines will continue to be branded as Renault. Renault/Nissan CEO does not "want any confusion within the Alliance as to who does what."

2022 Infiniti QX60 Review | Redesigned and relevant for the first time

Previously an afterthought in its segment, the completely redesigned 2022 Infiniti QX60 is a large luxury SUV now worth considering. It's far more stylish on the outside, and it's combined with a more luxurious interior with great standard technology and convenience features. It drives much better thanks to a new transmission and sharper suspension tuning. It all adds up to a real competitor. That doesn't mean it's a class-leader, but it's well matched to similarly priced options from Acura, Lincoln, Cadillac, Volvo, Jeep and Hyundai. In fact, with a base price of just over $47,000, it's cheaper than many of the luxury-branded alternatives, and very competitive with the high-end options of mainstream brands. Its one real weakness is a lack of powertrain options. Many vehicles in this segment have at least a couple engines to choose from, including hybrid options. Infiniti offers only a single V6 option. But the affordable price point, spacious and well-appointed interior, and good driving dynamics nevertheless make it a luxury SUV you should check out. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Features   |   Crash Ratings & Safety Features What's new for 2022? The Infiniti QX60 is completely redesigned for 2022. You can read more about the changes in our first drive review. What are the QX60 interior and in-car technology like? Some of the biggest improvements to the QX60 are inside. The dash has a low and wide lower plane that feels modern and airy. The air vents are hidden in one wide opening in this zone, and various surfaces feature stitched upholstery. Base models feature gloss black trim, with upper trims getting aluminum or natural finish wood trim. The top Autograph trim, which is pictured in this review, combines that lovely wood trim with unique-looking quilted leather on top of the dash. All QX60s feature a 12.3-inch touchscreen infotainment system. It runs basically the same infotainment suite that you find on Nissans, and that's a good thing. It features large, easy-to-find and easy-to-press icons. It all runs quickly and smoothly and is responsive to taps. We also appreciate that climate and audio controls have dedicated controls below the air vents. The volume and climate knobs are particularly appreciated, though the touch-sensitive buttons are less so.