2002 Infinity Qx4 on 2040-cars

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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

2022 Infiniti QX55 Road Test | Yes, crossover coupes can be weekend warriors

SAUGATUCK, Mich. -- We almost didn’t take it. The 2022 Infiniti QX55 wasnÂ’t our first choice for a long weekend getaway to the frozen shores of Lake Michigan. No slight against this stylish crossover -- itÂ’s just not all that big. Especially for two adults, a preschooler, a golden retriever and all of the things needed for a winter vacation. The night before we left, in the drive-through line at CulverÂ’s, we decided: “Hey this thing is really nice. LetÂ’s hope everything fits.” More important decisions have been made with less thought, so the next morning I began packing the QX55. With 26.9 cubic feet, thereÂ’s actually more cargo space than coupe-styled crossovers like the 2022 Audi Q5 Sportback, Mercedes GLC Coupe and BMW X4. Still, the graceful rooflines limit storage capacity for all of these. In my mind, theyÂ’re more commuter crossovers. If you need real space, you would opt for the more upright QX50 and its 31.4 cubic feet of cargo room.  But what the hell is a cubic foot, really? Trunks and cargo areas are often as much about shape as they are about raw volume, and the QX55 turned out to be surprisingly roomy. I wedged a large Samsonite carry-on (19 inches long, 13.5 inches wide), a massive duffle bag, a box of food and stuff, a case of beer, a sled and a few other things, plus two heavy winter parkas laid over the top. For the return trip, we wedged even more stuff in there, including a trash bag filled with laundry and beer from the local brewing scene. On the way there, I could see out the back. On the way home, not so much. For more adventures in loading up the QX55, check out this luggage test. ThatÂ’s the tradeoff and something youÂ’ll want to consider if youÂ’re buying something like the QX55. You need to really like the styling, and this segment includes lookers like the X4, which are more compelling visually than their boxier brethren. The QX55 shares InfinitiÂ’s variable compression turbo, which makes 268 hp and 280 lb-ft of torque, so thereÂ’s no compelling powertrain reason to seek out the coupe version. Even though the 55 is more rigid than the 50, youÂ’d really need to be an engineer to notice the difference. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.   The steering is light and the suspension is tuned for comfort. If youÂ’re looking for a driver, consider any of the German competitors first, though the VC turbo is an interesting engine that has some heart.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness